Call center support for the education and training sector recruitment new tactics – Education and Training Industry – Education Industry
Recent years, China Education Training market continues to hot. Especially in the "Private Education Promotion Law" was promulgated after the emerging domestic private schools, foreign types of business English training in China is rapidly advancing. Education and training market more competitive.
Shanghai hero Education Technology Training school is a vocational training institutions in Shanghai, the main training courses include English and Computer Applications.
Years with a wealth of curriculum design and program cost-effective features, hero in Shanghai occupies a stable market share. According to hero Education Enrollment department head teacher Jiang, Shanghai region have engaged in English language training schools in more than 20 million, the training school of the fierce competition for Enrollment. In order to obtain a more adequate source of students, in the future even more intense market competition in an invincible position, hero decided to improve Marketing Strategies to improve marketing services.
This end, the end of 2008, hero chosen well-known supplier of call center systems News Beijing Bird Software Company (www.infobird.com) established 400 call center platform. Chiang teacher said: 400 Call Center will not only help enhance the overall image, but also improve enrollment results, enrollment hero all current work is carried out around the call center platform,
About the role of call centers on the hero, Chiang teacher summed up the three points. First, the background report by the call center to facilitate the screening media Advertisement Put in effect. As the market competition, advertising prices rise, and therefore assessment of the advertising effect is very important, before the hero is to accept by way of telephone switchboard to inquire, and did not set up a special counseling service, call center platform established, set up a special customer service team, the development of service processes and service standards, so that each pass through the customer service staff will be recorded telephone information, managers can clearly understand the background of each media advertising campaigns.
Second is recording the call center to facilitate the examination of customer service and training, improve the success rate phone call outside. Call center recording function with clear record of every telephone customer service staff to communicate with potential customers throughout the process, success or failure, can be found in the time to listen to the reasons for recording. Successful telemarketing recording material can be used as the training material customer, to learn and improve customer convenience; failure cases can also be provided for the next lesson as a reference outside the call. Chiang teacher stressed: "We are mainly outside the call through a database to find the source of students, customer service level is not high, not only cause loss of customers, but also a waste of a valuable database information. Not previously call center, no recording function, the successful Phone calls are outside the customer service staff have a personal experience, can not promote the expansion effect. Now, with the call center recording, we take the initiative to do outside the telemarketing call success rate has greatly increased. "
Third, the strong call center background data statistics to facilitate management. Managers can find all kinds of statistical information from the background, such as the main source of regional participants, the timing of changes in the number of trainees, students are most interested in curriculum issues, it is easy to work on various aspects of admissions be aware of.
Jiang told reporters that the teacher made a special "News Bird SaaS-based call center," Kai Tong Bao "strong background management functions of the hero Education Enrollment very helpful, and this is the beginning We selected bird" Qi Tong Bao, "one of the reasons , hero to lease use of hearing a bird call center, although the monthly cost of only about 3000 yuan, but the results exceeded enrollment expectations, are 'Hua Xiaoqian to do great things'. " ,
Chiang teacher finally concluded: "Today, the development trend of bilingualism in education and training to be considered as a sunrise industry, call centers hero hoping to break the barriers between and the market, and continuously improve their competitiveness and the development of IH into the fast lane. "
Present, as the hero successful application of this recruitment call center education and training schools have been more and more, for education and training industry, call centers not only bear the corporate marketing and customer service responsibilities, but also as a business and bridge and direct contact with customers window, the customer information collection, analysis of customer consumption behavior and judgments, and tap new customers, retain existing customers and so have been given more mission.
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