Top 5 Ways to Drive Traffic to your Site

by Bill Wright

Most methods either require time and/or money. One of the biggest secrets to successfully building traffic is to be smart about it. In this article, iam providing you with an idea of some of the ways that you can attract people to your website. There are so many ways to build traffic but to do them all on your own would take a lifetime. How do people keep up with today’s traffic building methods?

Pay Per Click

On a Google page, these ads appear as “Sponsered Ads” either on the right hand side of the page or sometimes, they appear highlighted above the standard search results. What we do is bid money on specific keywords (words that people will type into a search engine). In a lot of cases, the higher the bid, the higher the position your ads will appear. Now understand, though, that you will only be charged when someone actually clicks on your ad. Probably the most effective and quickest ways to get quality traffic to your website is through the use of Pay Per Click services. Let me explain really quickly! Pay Per Click services are advertisements that you see all over the web. The most apparent place that you see them is on search engine results.

Paid Traffic

My experience with paid traffic has not been very good. The ads look good: “70,000 visitors for $200!” and “Targeted Traffic”. Wow! That is exactly what I am looking for! Only 0.2 cents per click! Turn off the PPCs! I wish. Before paying for any traffic, find out how they are getting it. The new craze in paid traffic right now is Pop-Under ads. Basically, a traffic company installs some spyware on a user’s computer and monitors what they are browsing. If what they are browsing is relevant to your topic, it will discretely open a window behind the one they are looking at. Therefore, the traffic is “targeted” and you can guess that “70,000 visitors” is very achievable that way. But what is the quality of these visitors? Virtually nothing. We did one of these paid traffic programs before and out of the 10,000 visitors we had (before canceling), only 4 of them stayed on our website for longer than 6 seconds. And out of the four that stayed, we received two nasty emails accusing us of putting spyware on their computer. There may be other; better methods of paid traffic out there, but just beware!

Email Marketing

Well-known statistic about buying on the web is that the average person will visit seven sites before making a decision on buying a product. What if your site is number 3? or 4? Your visitor will come and go and forget about you. Some will argue that getting the LEAD is more important than any other aspect of making money online. But there are rules to this, too. An “opt-in” refers to the fact that the visitor has given you their email address at their discretion. If you have your own website, then you must have an opt-in program. There are no excuses for lost sales if you do not have one. A

eBay Traffic

Do you wonder why some items seem to sell for LESS than what they are wholesale? There is a great way of getting traffic to your website and grabbing the lead that is highly overlooked: eBay. So here is the trick: You are not selling things on eBay to make money, you are selling them to get the lead. The answer is that the seller is trying to make money on the backend. This is extremely legitimate and a very fair thing to do. For example, if I own an eStore about fishing and you are selling fishing lures on eBay for less than cost, it is OK because people who buy fishing lures usually buy other, more expensive fishing stuff as well. eBay has built-in traffic plus you may find yourself actually making money online on leads. As iam speaking about in this email marketing section, getting leads are sometimes more valuable than sales.

Writing Articles

If you want to write the articles yourself, just choose a topic that is relevant to your website, write about a 500 word article about it (don’t worry, your English teacher will not be grading it!) and submit it to a few dozen free article websites. That is a free one-way backlink, plus a reason for your reader to visit your website. Writing articles is a fantastic way of building not only SEO, but attracting traffic to your website. I am a huge advocate of writing articles. And you do not need to be a journalist to write them, either.Remember that the world wide web LOVES content! Articles = content! Plus, most article submission sites provide you with a “signature” that you may use to promote your website.

Whatever avenue you choose to take on this adventure, be prepared for an initial uphill battle.

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