Financial crisis car audio conversion industry "warm current flowing"
Finance The impact of the crisis, such as wind-like raid into every corner, everywhere, "off their feet." In the cold of winter, the majority of enterprises in the worsening of income and reduce expenditure, cut down, drastically reduced investment to save the winter supplies in exchange for valuable money chain security. But this time, China Car Manufacturing a thriving, rising car ownership, in the first quarter for the first time surpassed the U.S. as the world's automobile production and sales superpower. So the financial crisis, China's booming auto industry development Car Audio Conversion industry has much impact? In turn to China Car Audio What kind of conversion industry, the opportunities and challenges? To this end, HC Auto Accessories Web editor, went to an interview with Shanghai Shanghai Kun Yiu Technology Co., Ltd. (hereinafter referred to as Edward) general manager Zhang Wen.
Technology Co., Ltd Shanghai Kun Yao, General Manager Miss Zhang Wen
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Consumers into Audio conversion Mainstream
"Modified car audio market in 16 years, the first blow." Zhang Wen, happily told reporters, on the one hand the prosperity of the Chinese automotive industry to drive the car audio manufacturing industry, to ensure the prosperity of the conversion industry; other On the one hand, sound has been modified from the original as insiders into the luxury car owners of the goods essential music lovers.
Car audio conversion in China has always been considered the rich burn game enthusiasts to spend tens of thousands to hundreds of thousands of ordinary, escalating addiction, and even more expensive car than the conversion costs, while cars in the United States to play a real sense Audio converted an ordinary consumer. "For the end consumer culture in China, we do a full 16 years of promotion." Description, according to Zhang Wen, Kun Yao-long car stereo through the promotion of cultural activities, and guide end users involved in car audio culture to , is the only promotion of a professional car audio and over 16 years of enduring prosperity brand Proxy Business. No doubt, in the words and deeds, by Edward propped one day, while groundbreaking for the new China car audio industry into a variety of new development models and cultural elements.
Many consumers now have the guidance from the passive consumer, to the requested modification, awareness and acceptance have a significantly improved. Consumers in the car stereo consumer price modification concentrated between 4000 to 12,000 currently, the price of the product range Sell Accounted for most of the Chinese market share. The consumption reached more than 200,000 enthusiasts to the general consumer population is only 1% to 2%.
Local brands and international brands gap
Cold by the impact of financial crisis, China's car audio manufacturers, starting from October 2008, some foreign orders one after another shrinkage. As a special year in 2009, when the world is bullish on China, the Chinese have begun to focus on local enterprises to enter the domestic market. However, Yao Kun, general manager Zhang Wen told the author that "the domestic consumers to buy audio products, local brands and international brands is still a gap."
Recent years, domestic demand continues to heat up, as foreign brands has brought huge profits, in addition to product expansion, the one, Alpine, Panasonic and other more established their factories to China. After years of development, China has become a speaker, amplifier and so the largest OEM production base. Compared with foreign enterprises, China's local enterprises are mostly small-scale low-level operation, the design and development is relatively weak; in the details, the lack of caution, the final produced products, including functional design, design, product Rationality would have a big gap with foreign brands. Another gap in the product timber, the local enterprises blindly focused on low cost. Conversely, a number of international brands in China to do OEM, core technology and product designs into their own hands, the former monopoly of the high-end equipment market, even after the ruling of the high-end equipment market.
The face of growing market, the domestic car audio business, product technology research and development must be strengthened to enhance the core competitiveness to the highest interests of the ultimate purpose of the consumer in order to establish a strong national brand.
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