Small oil companies Fast bigger market approach
Country Cooking oil The overall size of the market
2008 China 5L and the following small package edible oil market for the 500-600 tons of the total market capacity more than 40 billion yuan, and the expected 20% annual growth rate of speed. According to this growth rate is projected in 2009, our small package edible oil market size of 500 billion yuan; expected to 2010, China's market demand for small package edible oil will be more than 60 billion yuan. Edible oil market, large capacity, rapid growth, and China is a vast, not only on the strong brand of edible oil is an opportunity, but also many small and medium sized oil companies, there is also a great quick big market opportunity.
Edible oil market, the competitive landscape
2008, China's small-package edible oil market is the three pillars of the competitive landscape, Jin Long Yue, Lu flowers and Fortune combined sales of three brands account for more than 60% edible oil market. Jin Long Yue sales of which reached 14.8 billion yuan, accounting for 30% market share of edible oil -40%; Lu flowers sales of 65.5 yuan, accounting for edible oil is about 16% market share; Fortune's sales reached 4.5 billion, edible oil accounts for around 11% market share. China's edible oil products shows a high density of the brand, the more mature market competition. This competition pattern is representative of the overall oil market competitive conditions in the municipality and some provincial cities Jin Long Yue, Lu and Fortune spent three brands occupy a distinct advantage, but in a number of prefecture-level cities, county-level cities, and even is part of the provincial capital, the competitive situation of edible oil market is showing huge differences and variables.
Example, in Hunan Province, a single market, inter Jin Long Yue Xiu, in the first tier foreign; in the market second-tier brands have five, respectively, Fook Lam Moon, Jin Hao, Lu spent more power and Cn the whole; the third tier of edible oil brands more, a Hong garden, gold key, Cheung Hong, gastronomy and food sister and so many edible oil brand. Example, consumers like to eat in Beijing
Peanut oil , While consumers like to eat in Hunan is the cooking oil. Part of the capital city, especially in class, county-level market is the small market size big oil companies the importance of rapid
Sell Area. Leading edible oil brand of the core marketing strategy
Jin Long Yue oil core marketing strategy:
1, in order to enhance the Jin Long Yue brand edible oil, then Jin Long Yue brand driving sales of other products in different categories, the formation of brand and product category of positive interaction;
2, Jin Long Yue edible oil made advocating dietary fatty acid ratio 1:1:1 spread the concept of products, the core attraction is the healthier balance of nutrients;
3, a complete product line, product category and more. Include various types of cooking oil, sunflower oil, corn oil, peanut oil,
Rapeseed oil , Soybean oil, camellia oil, sesame oil, etc.;
4, through targeted price promotions, the market for competitors to exert pressure on profit margins and limited competition scale of development.
Luhua core oil marketing strategy: 1, Laiyang Luhua brand and product positioning clearly and accurately, with good taste quickly become the first brand peanut oil market. 2008 sales revenue of 6.55 billion yuan;
2, introduced "5S purely physical crushing technology" as the brand's core selling point, the product is rich in oleic acid, linoleic acid, vitamin E, cholesterol;
3, recently proposed by Lu flowers and "eat oil, eat oil, but also health"; "flavor, amount of province, the top two bottles of a bottle to use" products such as interest points.
Fortune edible oil in the core marketing strategy:
1, with the blessing of traditional Chinese culture to establish and spread the brand, received very good results;
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as umbrella stand patio , wooden market umbrella.
Similar Articles:
- Brand is the inclusion of high-end competition in many forms – Procter & Gam
- Small Household Appliances Market In 2011 Will Exceed 500 000 000 000
- Olympic basketball theme store personal challenge to strike out market segments
- Supor SEB Group, SEB will not be easy to master to interfere in its operations -
- Kitchen & Bath Industry Watch: Ying Qi What is the value well
Popular Articles:
- is it true that i can increasse height? – You are mislead
- Government Motorcycle Auctions-Best Option to Buy Motorbikes And Motorcycle Part
- How To Look Better by Increasing Your Height? – Height Increasing Techniques
- Saving in width knitted fabric dyeing and finishing technologies
- How To Look Better by Increasing Your Height? – How to get Taller Naturally
Processing your request, Please wait....
