Increasing Sales Power with On Hold Music Selections
You may have never given thought to the on hold music that is played when you call most businesses and have to wait to speak to a salesperson. We hear music on hold when we call almost all businesses and some of these merchants know that the right on hold music can increase the number of actual sales they have over the phone.
On hold music can be used as a selling tool for your company. In order for you to make a sale over the phone you are going to need to keep the customer that has called on the line until a representative can assist them with their order. While the potential customer is holding the playing of music on hold that they will find appealing will entertain them enough that they remain on the line until the representative can get to them.
In order to establish music on hold that is appealing to the average person calling you the first order of business will be establishing a profile so you know what the average caller will like. The profile should consider the age of the average person that will want to buy what you are selling. You should next consider the race of the average customer because race can make a difference in the musical selections you make. You need to consider the gender of the average caller as men are soothed by different tunes than those that soothe women. You even need to consider the geographical locations that the average customer will call from in order to be playing music that will be appealing.
Once you know who is likely to be hearing the on hold music when they call you can decide the exact type of music you want to play. When the customer is placed on hold and the music on hold they will pay attention to the sounds they are hearing more than they pay attention to the fact that they are waiting on a human to provide them service.
One thing that a lot of companies do is play music that is considered happy. They avoid playing sad songs, love songs, or songs that bring up hard times in general. This is why very few companies play classical country tunes for their waiting customers. When people are happy they will stay on the line longer and they will spend their money more freely than when they are depressed or down in the dumps. Happy music makes happy consumers.
Instrumental selections are more popular than versions of the songs with lyrics being sung. Instrumental selections offend fewer people and allow them to be engaged guessing the song that is playing and the artist that played it originally. Their mind is occupied so they are not focused on the fact that they are waiting and they do not lose patience with your representatives as quickly.
When a person is kept waiting they begin to become frustrated and this frustration can lead to them hanging up and calling another merchant that offers similar merchandise. If they are calling to make a complaint and are kept waiting they often become more dissatisfied because of their wait.
On hold music is meant to sooth and calms the customer that is calling. Playing music on hold that makes the caller happy can cause the caller to spend more money on their order.
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