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Newsletters play an important role in B2B email marketing. Here are some email newsletter best practices for design, structuring and providing opt-outs. From Address Identify the sender of the email An ideal front line must look like this – company-name <newsletter@companyname.com> Subject Line Always highlight your product/solution benefits. Use a relevant subject line that provokes […]

With the number of online stores increasing in the recent years, the Internet has become  a competitive  marketplace.  A growing strategy that businesses are realizing is an absolute necessary, e-commerce has become a part of their business model. Shopping online has evolved greatly over the last few years. Earlier  many people were apprehensive about online […]

Many definitions can be conjured up for advisory services. To explain in simple terms, it refers to the guidelines, advice and direction provided by a firm or a certain individual, after a client/customer relationship has been established. Therefore, the primary word to focus here is “client”. Let us take the instance of an organization aiming […]

Software development is experiencing a tremendous change away from a fully closed software process towards a process that includes open source software in products and services. The significance of open source has been continuously increasing over time and most software products these contain at least some open source software components. Open Source Software, refers to […]

The business world  is so technologically oriented that today’s enterprises depend on this to understand consumer behavior, predict sales and  create sales and marketing campaigns. Further with the wide use of the internet and the World Wide Web, enterprises have also taken the global route with their footprints on the web. These developments in technology […]