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If your content strategy is viewed only as a marketing application, you are potentially limiting its potential. Content is part of every aspect of the business in regards to communication. If there is anything said about your company or brand, it is considered content – and that includes tweets, status updates, press releases, blog posts […]

Content marketing throws a wrench in the traditional art of selling a product. Instead of forcing the product in the face of the consumer, content marketing is a strategy that allows the consumer to find the information organically. Through article writing and creative copywriting, businesses are able to communicate with their audience without being too […]

A good copywriter can be tough to find these days, but if you deal with a complicated subject searching for a good technical copywriter can sometimes feel like hunting for a needle in a haystack. Excellent writing skills combined with technical expertise is the perfect combination and a copywriter’s ability to write interesting, accurate and […]

Your new business is very close to your heart – after all, you’ve probably pumped a significant amount of your own money and time into it in a bid to make it work, and therefore want to have a hand in everything.   Writing your own website content, corporate emails, press releases and promotional copy […]