Gome Huang Guangyu achievement M 08 M & A will continue to – Huang Guangyu, Gome – HC Network Appliance Industry-hc360
Zhang Jindong, Suning
If 2007 is half-baked, then, as
States United States
Chairman of the Board of Directors
Huang Guangyu
, In the just past 2007, you can use the "final word" to describe.
States United States M & A success
The watershed is large and medium
Electrical
.
Outside multinationals in Beijing Dazhong Electrical known, occupies more than half the local market share, although the country as a whole, medium and large has been transformed into a one ¬ regional
Home Appliances
Chain, but in the Beijing market, both countries the United States, or Suning, Dazhong are concessions on the third.
However, the prospects for a lack of confidence in the home appliance chain, dilating the already ¬ bent to sell medium and large electrical appliances, turn into a more profitable
Real estate
Area. Since prior to the Paradise GOME's disputes, large and medium was almost the only buyer of Suning Appliance (68.35, -0.65, -0.94%, right), which is clearly to the delight Zhang Jindong.
May be too cautious, maybe too smart, and Da Zhang Jindong, another round in a see-saw type of bargaining, more so in Da unhappy, and gradually lost their confidence.
This time, Huang Guangyu timely appear. Zhang Jindong, he did not like as critically on the Da inventory for each store one by one, the promised Da made the request after all, Da higher than the expected 600 million yuan in the cost of winning in the medium and large appliances, so that almost a year of hard Suning overnight and turned it into bubbles.
So fast decision-making speed is clearly so very hard to detect Suning area, according to rumors in that country after the United States won the medium and large appliances, and Da Zhang Jindong, has been in an emergency to Beijing had a long talk, reluctantly done deal, Zhang Jindong "regret s too late. "
The shot, insiders and even the "nice" word to describe.
Familiar with the country the United States who are aware, this is not the first time M & Huang Guangyu this means to compete with competitors. As early as 2005, in the late untapped market situation in Harbin, the first use of M & A Gome, acquired a strong local brand home appliance chain, "Black Swan."
The successful integration of the Black Swan is not only to improve the country's market share in the United States in Harbin, more to the States United States M & A integration brings the most direct experience and lessons, making the country the first real sense, the United States recognized the significance of mergers and acquisitions, but also Paradise for the subsequent merger of the National US-provided that shaking the confidence of major protection.
For Paradise then this one ranks top three giant national chain integration, so that the country the United States for the acquisition and subsequent cultural integration with a more profound understanding, precisely because the success of integration with the Paradise experience by ¬ few people will not state the successful integration of large and medium confidence in the United States.
Subsequent GOME bang, and then acquired in the northern Shanxi Datong Electric; it was rumored triple trading company in Shandong market leader also has a controlling stake in US-pocket income countries.
General Counsel of the United States in the country
Zhao Jianhua of it, this is obviously a very clever strategy. Through the acquisition of the mainstream of the local appliance chain Gome and competitors to maximize avoid a war of attrition, and quickly cut into the local mainstream market, from the timing for the initiative to the market so that enterprises can in the shortest possible time the fastest development.
Challenges still exist
However, with the increase in the number of mergers and acquisitions, the country challenges the United States is also growing. Reporter that bear the brunt of that country how to effectively differentiate the brand and the acquired U.S. brand, to ensure that the country under the U.S. group the smooth realization of the many brand differentiation through ¬ camps, left and right to avoid disputes.
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