New appliances off before the Consumer Sensory Evaluation Division Jing Xian – h
"You look and feel, we change; of your senses, and our standards." Early in April, the largest consumer electronics maker Changhong announced high-profile: a nationwide recruiting "sensory evaluation division." This is the first time in industry history.
Manufacturers show or real people?
4 6, China Business, China Network, China Business, Southern Weekend and other dozens of major national
Streaming Media
Were published in prominent sections of the Changhong recruitment of "sensory evaluation division," the ad; At the same time, Xinhua, Sina, Sohu, Netease, home network, etc. This portal also launched recruitment advertising. It is understood that, as at 9 o'clock on the 8 April, the number of applications break 12,000 mark, and eagerly extent unexpected. Participants across the country, encompasses various industries, occupational groups.
Details from the event can be seen, once as Changhong, "sensory evaluation division," Changhong can participate in the assessment of new products from time to time be held, through participation in new product testing and experience, you can on the new features, performance and appearance other comments. "Recruitment sensory evaluation division, reflecting consumer demand respect Changhong's positive attitude, while Changhong to build consumer electronics products carefully to provide an important basis." Changhong Mo Wei, director of industrial design bluntly, "the assessment will produce a promotional event the views of the value of Changhong will improve their application to the new, the best to satisfy consumer demand. "
We all know, home appliance market is one of the highest level, competition is heating appliances, household electrical appliance enterprises resorted to every means to squeeze the market. "This is a show or Changhong effective for the people, follow-up actions to be verified." In the CASE relevant persons, "not
However, manufacturers and consumers move to explore the full range of communication and create an industry can learn from the model. "
It is understood that Changhong first "sensory evaluation division" will be announced April 18.
Appliance industry reconstruction "early warning mechanism"
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For example, has experienced a "short period", "appropriate period" and "excess period" is also relevant in marketing a "silent period", "Introduction of" and "selling period." "Selling period" A remarkable feature is that many of today's enterprises to "standard self-styled" line. Face an array of concept, customers are always in the position of information asymmetry, the root of their cognitive or terminal manufacturers sell side of the story, while at the front end design, and lots of information to improve the consumer does not have access, and a fortiori to participate.
"'Sensory Evaluation of Teachers' the emergence of real change from the status quo, to judge front-end design gives consumers the right to the greatest extent." A long-term research in consumer psychology experts, "greatly enhanced consumer participation, trust in their products have increased. "
One view is that the degree of communication manufacturers and consumers, will determine the competitiveness of products. "Sensory Evaluation of Teachers" is a significant carrier, also indicates that home appliance industry began to rebuild, "early warning mechanism" to minimize market risk.
Experts: Buyer urgent business philosophy of economic transformation
"Products so that consumers participate in evaluation function, performance and appearance, etc., reflect the consumer business as a real God." The State Council Development Research Center of Market Economy Institute deputy director Professor Lu Renbo pointed out that "the buyer economic situation, this is an adaptive behavior of enterprises, but also marks the beginning the concept of corporate restructuring. "
"Sensory Evaluation Division," the emergence triggered a thought: the buyer's financial situation, what kind of business that support the idea? What the industry to go a way? But one thing is certain, previously many of the yoke-type things, to the time away.
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