The status quo of China’s shoe industry faces and the problems

In addition, the well-known Wenzhou shoe industry has emerged in recent years, the phenomenon of shortage of skilled workers. At present, Wenzhou, the lack of a large number of technical personnel, particularly in middle and senior technical personnel. The shortage of migrant workers since last year, the time span and severity of prominent than in previous years greater than that. According to statistics, in 2004 the number of labor market needs, Zhejiang Province approximately 134 million people, approximately 881,000 people job-seekers, and the gap was 45.9 million people, and the gap ratio reached 34.25%. The lack of highly skilled personnel, resulting in a lot of small and medium enterprises in the absence of new varieties developed under the premise can barely make ends meet, some home-based small businesses are forced to have to close up shop. That is because, in recent years the rapid expansion of the footwear industry, resulting in disorderly competition among many small and medium enterprises, coupled with the footwear industry with greater demand for skilled workers, high-tech talent shortage and the government introduced a series of measures Funong prompted many farmers to return to the land, resulting in shrinking labor supply. At the same time, carefully parsing the structure of China’s export of footwear is not difficult to find that the majority of China’s exports of shoes now belong to the processing, mostly for China Taiwan, Hong Kong and South Korea and some other companies to do a single, really belongs to its own independent brand small, price was also low.

Despite some domestic brands have already reached the international market, and even upper mid-range level, but did not receive external recognition. In our annual output of 6 billion pairs of shoes a country where the shoe industry, there has been no one can compete with international counterparts shoes, technology, fashion shoes, shoes, brand communication platform. China’s shoe-making enterprises advanced equipment and excellent product quality, making a number of international brands to China scheduled for its own brand of shoes processing workshops, with little opportunity for domestic and international peers, the industry popular consultation, brand management is poorly understood. Chinese shoe-making industry training needs of the times of shoes professional buyers of goods and build China’s shoe fashion and culture is even more out of the question. And the export of high-end shoes, and a small proportion of its own brand, and exports mostly OEM (OEM) manner. For example, most of our footwear products manufactured in the United States low-end shoe sales, although in the United States, the high-end shoe store shoes can also be Midao China’s shadow, but the price was significantly lower than Italy, Spain, Brazil and other countries products , and all Chinese-made leather shoes do not have their own brands, are the use of foreign trademarks and brands.

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