To Match The Appliance Store Shopping Dragon Boat Festival, “51”
Back in the Dragon Boat Festival on the eve of the provincial capital of all department stores,
Home Appliances
Marketplace on homework ready, promotion none other activities under the foot of the effort. During the festival, various shopping centers in the provincial capital, marketing slogans everywhere, beating the drums of various supermarkets. However, overall situation, compared with “51” or less number of small holiday.
Less than 51 sales a lot
“Sales can be, better than usual over the weekend, but still not worth 51, not as Ching Ming Festival, although our sales force is relatively large,” the provincial capital, a mall official told reporters that because many, on the one hand, the Dragon Boat Festival for three days now to catch up with college entrance examination, many families may have to accompany the children to take the examination; the other hand, 51 is the traditional holiday, has become a focus of consumption habits, for the Ching Ming Festival, the then caught up with seasonal; In addition, more hot and humid weather during the Dragon Boat Festival, which to a certain extent.
“Wanted to take a small vacation to seize the first Dragon Boat Festival, the group outcome as good as expected.” Relevant persons of the other stores, the most important thing is people do not develop in these small holiday shopping habits, of course, , Dragon Boat Festival on the eve of the people regard the earthquake relief effort into them, and this is the first statutory Dragon Boat Festival holiday does not fire up a cause. Also, do not rule out that people “51,” the purchases have been “overdrawn” the Dragon Boat Festival this reason purchases.
Flat compared with department stores, home appliance store sales were pretty good, but compared with the 51 still a big gap. An appliance mall official said, because of their larger marketing efforts,
Air conditioning
,
TV
Some daylight saving appliances such as merchandise sales were good, of course, compared with 51, does the gap is not small, but the normal weekend, much better.
Deeply traditional festivals opportunities
Since the introduction of the new leave system since the original focus on passenger traffic in the Golden Week becomes distracted, but it has made public consumption habits do not fully adapt to the change. Several people from this small holiday spending situation, “51” sales and sales still predominate.
How to use the Dragon Boat Festival has become the topic of everyone’s attention. “Do not use a bit unfortunate, but how to tap or a new challenge.” A mall to concerned parties, the first Dragon Boat Festival, a large consumer market potential, so we had no end, to position also need to observe the conclusion, “This is just a start, Then there are many new holiday, that time would have to dig deep for this. ”
Industry analysts believe that the public’s buying habits to rely on businesses to develop, holidays and some small adjustments of a higher long holiday to-business requirements, enables businesses to provide consumers with better service. He said that should the traditional cultural elements and the combination of promotion, training each year the shopping habits of consumers, such a “small holiday economy”, it’s not “foreign section of the economy” inferior. Small holiday business is worth moving fan brains, good mining good opportunity.
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