Best Buy planning before action "win" challenge the unspoken rules – B
Best Buy is a rarity in the size of the Chinese home appliance chain to win today, stationed in six months it is still bent on creating a harmonious ecological chain; Best Buy is the devil, a store alone has touched the hearts of the industry's nerve and imperceptibly changing the pattern of the whole market. Geek worth mentioning, the devil Ye Hao, Best Buy in China has always persisted in going its own way, and shattered one by one with the fact that questions of "lies."
Recently, the U.S. industrial property giant ProLogis announced that it has, and world-renowned electronics retailer Best Buy signed a lease agreement to which rent their property 6200 square meters in China. As a result, Best Buy will be circulated prior to the withdrawal of the Chinese market, rumors have proved unfounded. For the complicated Chinese home appliance chain, Best Buy calm: no changes; for its future in China, Best Buy has become more confident.
Experts believe that the number of stores is not the market has a source of competitive advantage, business model should be the key to victory chains, as did beat the old Chinese home appliance chain department store channel and set as its principal position, not by the ultra-low-cost way of retail profits, rather than quantity.
The first store is expected to enter 50
There has never been questioned, but limited to the facts. As North America's largest consumer electronics retailer Best Buy into China has been a year's time. In a "were praised," the opinions, Best Buy's first store in China in fact better than expected sales.
Best Buy staff told reporters, according to Best Buy sales statistics show that half a year, customer satisfaction and brand loyalty are higher than 62% of consumers to re-or multiple buyers. The source also said it expects the first store in China is expected this year to enter the global turnover of 50 stores the list.
According to reports, Best Buy and now the new store opened six months ago when the all-different imported brands, and now Best Buy's store, the traditional black white products, including Haier, Konka, TCL and so on all the major domestic brands into the main brands of small appliances are also impressively in the head, home appliances brand is already very complete. In addition, there are many imported brands, such as Japan, like India, Tiger in the small household electrical appliances and household appliances in Turkey and other places and so on. Appliance stores in China is not easy to see the various types of coffee machines, unique innovative rice cooker, garbage processor, etc., the product distribution could be more personalized to meet consumers, fashion needs.
Media said about the recent first Best Buy stores reported poor profitability, the Best Buy who explained that it may be the CEO of International Business Group in Shanghai Qing Zhu Baisi RobertWillett home buying and home appliance chain five-star the first anniversary of successful cooperation between the electrical address misunderstandings. The source told reporters, in fact, the store's performance has far exceeded their expectations. One of the phones, flat-panel TV and notebook computer sales in particular. Only because of infrastructure costs into account, this store's sales have not yet crossed the break point.
It is understood that earlier, Best Buy this home area of more than 8000 square meters of the flagship store into a lot of infrastructure costs, and recruiting and training nearly 400 employees.
"Win" challenge the unspoken rules
Best Buy's first super store not only the profitability of Best Buy's efforts over the past year has paid off, the more pleased that, but also confirms the success of Best Buy model.
Chinese home appliance chain's biggest problem is too tense relations firms. If the tension continued to exist, not only affect the long-term development of home appliance manufacturers, on the home appliance chain has no advantage, being so closely related common lot. Therefore, improving vendor relations, consistent with the interests of both companies.
Best Buy has been a consistent "with suppliers to take payment before getting goods", "Promoters employed by Best Buy", "products on display by type rather than brand" new way to break the the past, the old model of national chain, from the nature point of view, is the industry chain to suppliers, consumers and among themselves to achieve a win-win situation, the business risk on himself, through the most advanced model Excellent products and services to consumers while promoting the rapid development of their own to build a solid model "triangle development model."
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