Aomori Group: Green Investing Tips.
Aomori Group – Environmentally conscious investing need not mean compromising on returns, but investments should be well thought through.
The primary challenge that Aomori Group has found with clients looking to “go green” is to increase client wealth while avoiding harm to the environment. What is “green” for one person also may not be for another so it is important to fully understand the nature of the product being invested in.
A good starting point for those new to green investing is to choose a sector. Typically green investing is broken down into sectors such as renewable energy, buildings and efficiency, and eco living, each of which are further broken down into subsectors. Choose to invest in the area’s that appeal to you but don’t forget that diversification is key to any good strategy.
It is important to fully screen the companies and products that are being considered for investment to make sure they comply with the investors green principals. The two main approaches recommended by Aomori Group are positive and negative screening. Positive screening sets out to invest in certain types of companies, while negative screening seeks to avoid investing in specific practices.
It is also important to be aware not every entity is entirely honest when they describe themselves as being a green company or product. Unfortunately Aomori Group has seen a rise in the practice of applying green paint in order to tap into this lucrative market. Fully research the practices of the company or fund before investing.
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