Footwear consumption in Russia, “the men and women light”
As the Russian male consumer purchases of footwear is less than half of female consumers, while men prefer more low-priced consumer products, so Ekonika and Ralf Ringer and other footwear retailers in Russia has been the target consumer The focus shifted to women. Cheap Nike Air Max Shoe stores Ekonika has decided that from next year to stop men’s sales. Vice President Ekonika Denisov said, “We the store men’s market share has declined. Three years ago, men’s and women’s shoes in the market share ratio of 30 to 70, and last year dropped to 20 to 80 . ” said that in 2008 the company had to stop several models to boost sales of men’s sales did not choose to reduce the scope of the company sales increased. Therefore, Ekonika completely stop selling men’s, focused on female consumers, and the company will also launch wallet and other accessories to attract more female consumers.
“As business needs, we have employed the Italian shoe-making workers, wages are more than 13,000 yuan a month, but also other taxes to pay more than 17,000 yuan. Although labor costs are rising, Dongguan, but also a shoe-making workers one month’s wages 3,000 yuan, compared to Italy, Spain, the old shoe-making countries, China still has the absolute labor cost advantage. Therefore, this year we will offer raised a lot of orders, export orders are still overwhelmed. “Guo Xiaoping said.
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