Footwear for development and win-win China-Africa trade

Turning to Africa, the resources, market, investment environment, the words gradually entering our field of vision. Together with the Chinese government introduced in recent years, non-policy, no doubt contributed to the development of China-Africa trade. In the Nike Air Max 2009 shoe industry, more and more Chinese SMEs began to look toward Africa, only to realize win-win development.

China’s Vice Minister of Commerce Wang Chao introduced this year, Sino-African trade to restore growth in the first half reached 61.2 billion U.S. dollars, up 65% over the year is expected to be billions of dollars. Wang Chao said that in recent years, vigorous development of China-Africa economic and trade cooperation. 2000-2008, the average China-Africa trade increased by 33.6% in 2008, the first time exceeded 100 billion U.S. dollars; 2009, China has become Africa’s largest trading partner. China-Africa economic and trade cooperation are highly complementary, Africa is a large population, has great potential for development of the continent; China has a vast market, abundant development experience, as well as African countries needed capital, technology.

Traditional industries to survive in a larger room for development in Africa. Africa’s rich resources and great potential market demand, but the industrial economy is relatively backward. Processing capability of SMEs in China, the two sides are highly complementary, footwear, clothing, handicrafts and other labor-intensive enterprises in Africa have a strong survival and development space. Business owners such as Zhejiang Taizhou Li Chuan-law invested in 2002 in Egypt, Egypt Brothers Shoe Corporation, now in possession of more than 50% of Egypt’s Air Max 90 shoes market.

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