Market Research
Workgroup Business Solutions Pvt. Ltd was a full service market research agency offering quantitative and qualitative research services to Indian corporate. And SEO Workgroup, which offered full range of web solutions to the Indian clients including web design, web development, search engine optimization, and hosting services. Workgroup Business Solutions Pvt. Ltd (WBS, India) therefore, by default, has capabilities in both Market Research and Web Solutions domain. The two verticals are headed by professionals possessing exceptional experience and skills in the respective domain. The purpose behind creation of WBS is to grow large and professional and to take the entrepreneurial spirits beyond boundaries. WBS is a team of talented entrepreneurs and skilled professionals who prefer quality work over quantity and value customer satisfaction over productivity. We think strategically before we act creatively. We don’t limit ourselves to what we have done in the past.
We have a wide exposure of conducting in-depth interviews, focus groups, product clinics, and observation studies. We understand the importance of recruitment of the right respondents, right way of handling the recruitments during the research process, and where the things can go wrong. We take care of all arrangements (venue, hospitality, gifts, recordings etc.) and let you free to completely concentrate on the discussions. Capable moderators lend the helping hand to control direction of the discussions and the research personnel assist you during the brain storming sessions to sum up the findings.
We have a well defined approach for undertaking quantitative research tasks. We are not shy of asking questions and we don’t hesitate in involving client at any stage of the project. At every stage of communication with the client, we submit our understanding of the communication in writing. Thus ensuring that nothing gets implemented before the client approves it and the client can point out what is missing.
We use both MS Excel and SPSS for data analysis. Our reports are informative and to the point. You will not get a thesis running in hundreds of pages from us. You can expect a crisp report (PowerPoint or PDF file), which highlights answers to the critical questions and has combination of frequency and percentage tables along with basic good looking charts and graphs. If you are faced with a high end requirement, we have capable external third party resources that can be utilized to evolve the methodology and assist result analysis.
We subscribe to all the IT services of WBS. They are our sole and trusted vendor for all our web requirements and we are extremely happy with their prompt, quality, and result oriented services.
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