SEO seems to be the cheapest marketing option – Why?
Business whether online or offline needs a website. A website whether selling product or service needs to be visible and reachable. Therefore, if promotion and marketing is what your business needs, exposure to major search engines is the necessary. Google, yahoo, Bing, Ask.com, AOL, MSN are just to name a few at your service.
If you have certain marketing or advertising budget, you can promote your business through these search engine gateways and do more. Search engine marketing is a popular practice that brings you natural targeted visitors to your website. It is affordable, measurable, unbiased and much cheaper than other digital marketing Medias.
Now you might be thinking why not invest in other major digital marketing channels like Television, Online ad placement, podcasts, and YouTube videos? What is so special with search engine optimization?
Well, it is up to you what media you will go for. But taking in consideration the budget factor and effective promotion, SEM (Search Engine Marketing) is the ideal one. However, you can also keep a budget for other ad options. It is better if you go with mixed approach. Say 50% of your ad budget is for SEO, rest 50 % can be divided into television commercials, email marketing, online ad placement in high traffic sites, events etc.
Now you may be wondering that why half of the budget should be spent on West Palm Beach SEO? Since, SEO is cost-effective you may do away with this in less budgets. However, this is not correct as it seems. Non SEO promotion is good to support SEO work, but can’t replace the returns it gives.
Remember,
• Visual display is important, public relation is important, but without people visiting your website there is no use of marketing online.
• Banner display is good to act as a supplement for your online existence.
• Electronic Direct mailers are most of the time unsuccessful in reaching the inbox. So, you are never sure of the response.
• TV commercials are costly and can’t be continued for a long time unless you spend in millions.
• Newspaper ads, magazine ads too have limitations in reaching the target audience. Moreover, offline promotion is expensive.
Here are the reasons why you should think of SEO for your website.
1. SEO is the process of promoting your site through major search engines. People trust search engine results and information. So, if your website comes on top SERPs, visitors will consider your site authentic and informative. You get dual advantage, first, natural and niche traffic coming to our website; second, you can win over your competitor’s business.
2. SEO is a natural process so you won’t have to impatient for the results.
3. A number of companies are providing effective SEO solutions in reasonable cost. So you are never short budget and marketing plan.
So, never think twice before you spend on SEO work.
Fern Basnett is an internet marketing expert and a media planner. He writes on topics like West Palm Beach Search Engine Optimization. For information, visit http://www.twilopr.com/
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