The power of email marketing
Email marketing can be a great tool of communication for business from Dental clinic to a florist store, hotel, retail stores, etc. It is one of the easiest tools and your staff doesn’t need much training to learn it. However, you have to understand how best you can use email marketing for your business.
Collect email addresses of your prospects through seminars, workshops, etc., and create your own email list of prospects. Caution: Just because they have given the email addresses doesn’t mean you have the permission to send emails. Make sure you send a ‘Welcome mail’ with a subscribe and unsubscribe link. Tell them what are the benefits of getting contacted through email. This will generate interest and willingness in them. Let them decide. If they want to unsubscribe let them go. If they subscribe read below.
Ensure your initial emails mention:
- When and how you got their email id
- When can they expect your emails , every 15 days, monthly, etc
- On what topic(s) will the content of the email be
- Request them to add your email id to their address book so that your emails will not go to the spam box
- ‘Unsubscribe/sign out’ link
If you believe in multi-channel marketing, don’t forget to ask their preferred channel. People who like direct mail won’t respond to your emails and vice versa.
Keep in mind, email marketing executed properly can reinforce your relationship with your customers and improve your customer service.
An Article by SAP lists , list of sap user in canada, email list of jde customers providers
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