Benefits of Welcome Mail for email marketers
Sending ‘Welcome mail’ to people who have signed in to your email list is a must. This way you are not only thanking them but stepping towards building trust and sales. The significance of the Welcome mail however doesn’t end here.
It is one of the best platforms to collect information about your email list residents. However, you have to understand how much is too much to ask for. While creating the first mail, sit with your creative writer and decide on these lines:
1.What are we expecting from the prospects?
2.What action you want them to take after receiving this mail?
3.Is it too early or too late to ask?
Welcome Mail “” First step towards building relation online
Quick engagement: There are many prospects who agree to do business with you immediately after your first email. For them this first email itself is enough to gain their trust.
Segment your email list: Based upon the response of your welcome mail, collect the various demographic data and segment your prospects. Once you have details like interests of your prospects, you can execute targeted campaigns Save time and money: Asking relevant question in a single ‘Welcome mail’ saves time and you can gather details in one go. You also save the money spend on sending so many mails just to collect data about your prospects.
Happy prospects: Providing your prospects what they were looking for in your email is the best way to impress them and gain trust. This later leads to high conversion rate and better ROI.Every email marketer aims for better ROI by improving their conversion rate. More targeted the campaign is better the result. Targeted campaign is possible with a well-segmented list. Your list segmentation is possible with the data you collect from your ‘Welcome mails’.
Email marketing and email deliverability
Among the major issues surrounding email marketing, email deliverability is the most important one. Newbies to email marketing might wonder how email deliverability can be an issue. If you are sending an email it is supposed to reach the mentioned address. Unfortunately, it’s not as simple as it looks.
The two main reasons for emails not getting delivered are Bounces and ISPs’ and ESPs’ spam filter.
I. Bounces
Emails that bounce back fall into two categories.
a. Hard bounces
In your email list there are email addresses that either don’t exist, are wrong, mistyped, etc. Sending emails to such addresses brings hard bounces.
b. Soft bounces
Similarly, there are email addresses that are correct and existing. However, due to some technical problems like server downtime, the email doesn’t get delivered. Such emails fall under soft bounce category.
Solution: List hygiene and constant list updation. Immediately remove the hard bounces. For soft bounces try sending emails for another 3 times. If again it fails, let them go as well. With this your list size may reduce, but the lead quality will be up.
II. Spam nets
ISPs and ESPs are very particular towards protecting their users from spam mails. Any email they suspect as spam wouldn’t cross through the spam net. Each ISP has a different definition for spamming and spammers. Not every email that get trapped in the net is spam. There are many legitimate ones too.
Solutions: Follow email best practices like sending permission-based campaigns is one of the solutions. Abiding by the email laws is another. Authentication is also one of the ways to keep the ISPs happy.
Email deliverability is not a very big issue. What requires is marketers should be aware of how to deal with it.
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