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If you have ever wondered at how a newsletter works, and what their purpose is, you have come to the right place. They differ from newspapers, however, in the sense that this is a letter. It is written to a specific person, for a specific purpose. There are similarities though, both are meant to provide knowledge and both have articles written in the same fashion.

Many companies have newsletters now that allow customers who subscribe in on everything new that is going on. They add this and that to make the customer feel as though they are valued. Yet, what they are aiming to do is to go about building a relationship. This article will help you with building a relationship in your newsletter.