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The Need for Marketing Automation in Lead Generation

Today, there is a huge increase in the number of channels marketing uses for creating brand awareness and for generating leads.  Despite this, there is a visible shortfall in the number of quality leads generated by the marketing team. A difference in perceptions is where the divide between Sales and Marketing starts.B2B companies are losing […]

Using Landing Pages for Effective Lead Nurturing

Lead nurturing is the most crucial stage in lead generation. It involves the process of assessing buyer needs and their buying stage and then, engaging them with content that is best suitable for their needs or problems. Today’s B2B buyers mostly use the Internet to search for relevant solutions and services. So, Internet is the […]

Benefits of Requirement Management Tools

Simply put, the term “requirements management” refers to a set of activities that are undertaken by product managers, business analysts, project managers, engineering leads and others to store, collect, prioritize, track and execute requirements. According to the CIO Magazine analyst report, approximately 71 per cent of software projects that does not succeed are because of […]

Integrating Tools and Apps with Application lifecycle management

Technological innovation is a continuous process and with every new technology comes in the demands for up gradation of the IT infrastructure of the organization. However, with new applications inducted into the organizations, the legacy applications also need to co-exist and at times be integrated for the benefit of the organization. Further, the professionals working […]

Access to Personal Workspace Made Easy with Remote Desktop

With the business world has become faster paced and more globalized, there are many teams working together across multiple time zones and countries. Today’s changing work environment has a number of employees are working remotely. This has consequently made many organizations look for innovative and cost effective ways to increase the productivity of their workforces. […]