ArticleField.comInternet's Fastest Growing Free Content Article Directory

Tightened company budgets and a growing number of reputation management firms chasing business has increased the use of competing on fees as the main selling point for a reputation management campaign. The pitch runs along the line of how similar reputation management campaigns are to SEO campaigns and that the costs should be commensurate as […]

While the primary objective of a reputation management campaign is the removal of negative content from the front pages of the search engines, the effort can also fortify the branding effort, announce new products, and/or serve other marketing purposes. Unfortunately, the content aimed at replacing the negative articles, posts, etc. is often used simply as […]

Staying on top of what is being said about your company online is now a necessity requiring some monitoring and proactive measures. A great way to get started is to Google the name of your business to see what is out there on page one. What you’ll see is pretty much what others are going […]

You really never know when negative consumer generated media is going to be splashed across the web. A classic example of this phenomenon was the YouTube video titled, “United Breaks Guitars”. Generated by a disgruntled passenger that had a guitar damaged by United Airlines, the video received millions of views, spawned a cottage industry, and […]

While the social media sites can make many executives sweat, they offer a raft of opportunities to enhance brands, products, and build reputations. Participation on the social media sites is increasingly thought to be a vital component of online reputation management. If wading in to social media is on your agenda for 2011, consider the […]