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  In reviewing home fitness products for my blog, I have probably undertook dozens of exercise and weight loss programs to help me prepare content.  Generally, my lifeline depends on the idea that structured programs are always superior to simply finding your own way in fitness or dieting. However, this doesn’t mean that the generally […]

For the last month I have been focused a great deal on gaining better understanding of nutrition and the factors that people need to observe closely to create long-term sustainable weight loss. It is the last part that many people find so vexing. The reality is we can’t do something like P90X forever. Our bodies […]

There is a growing movement in the exercise and fitness community away from diet, exercise, or fitness programs of any kind. Generally speaking the idea is that people often don’t follow these programs, than they don’t get the results, than worst of all, they lose hope.   When they lose hope, they tend to revert back […]

The hyper-competitive weight loss market has held a void for years when trying to address a very large segment of the population. This segment is basically people who need to lose weight, can’t lose weight for whatever reason, but who also don’t want to be tied down to hard daily exercise. What the market cried […]

These days, any marketer knows that in the home fitness niche, the feedback you get either positive or negative from users will make the difference between success and failure.  The ability of potential customers in real time to share their thoughts and opinion has never been better. A product that has any whole in it […]