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Economical and practical bottlenecks in the brand’s market

Although Anta just a few years in the Chinese Ray Ban Sunglasses market have sprung up everywhere, but we still can not help but take precautions.According to the survey MunderCapitalManagement company, China sports shoes market is 5 billion U.S. dollars, 7.5 billion U.S. dollars, China’s space is still very large. It is for this reason, […]

Professional basketball shoe market positioning

In 2001, Anta was coveted casual clothing business, entertainment celebrity endorsement contract canvas shoes and casual wear. But not long abandoned the attempt to ANTA.Ding Zhizhong admitted: “We did canvas shoes, including your entertainment stars although not lose money, but the strategy a little mistake. Since we have chosen to do sports, we have insisted […]

Aokang shoe pushed new initiative will start a new boom lift

As we all know, in the shoe industry, O’Connell can be described as a claim to be a leader. To keep up with the rapid development of footwear brands O’Connell, recently, O’Connell has a new initiative. It is reported that Zhejiang Aokang Nike Air Max 2009 shoes have been officially announced, the company will provide […]

Channel is the real holy grail

In 2000, Kong Linghui won in the Sydney Olympics table tennis men’s singles champion, while on television a call for “my choice, I like” slogan, Anta is almost a hit. In 2000, Anta’s sales exceeded 3 billion yuan, 6 times in 1997!Anta’s success attracted a large number of clone makers, Jinjiang’s sports shoes brands have […]

What is the “SNS + E”innovation model and profit model innovation

“SNS + E” innovation model, that social networking + online product sales. Build on the platform, e-commerce platform is just a whole system, as well as to friends for the purpose of providing entertainment, life and other rich web application services in the social platform. “SNS + E” to enhance user stickiness e-commerce platform to […]