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No victories of the “fight” Jin

With the “2010 China Rich List” of the release, Anta Group Shizhong family wealth is considered this year reached 210 billion yuan, if the ranking according to the company headquarters, Shizhong and family be the richest man in Xiamen. Shizhong that precisely because the success of Anta more than others “love spell”, he grew up […]

Anta shoe history of sports marketing giant growth

In 2010, the domestic sporting goods big Anta in sports Nike Air Max 2009 marketing has made a new high ground, first NBA superstar Kevin Garnett signed as Brand Ambassador, then get service providers to accept the award in Guangzhou Asian Games business interests. And always will be “No victories” as head of operations Shizhong […]

Water shoe ball go past the sky trip to China, he moved to Canton Street

According to information reported recently, the Chinese Air Max 90 footwear brand Water Street, the ball go past the sky tour to Guangzhou. It is reported that Guangzhou is a very strong basis for a basketball city, the number of people love basketball the most huge, so, compared with a few stops before, standing in […]

Adidas sued the big shoes “pseudo Adidas” a result of retrial

Earlier, Limited to the court Adidas Adi Wang sporting goods (China) Co., Ltd. (hereinafter referred to as Adi King Corporation), China Pearl (Quanzhou) Shoes Co., Ltd. (hereinafter referred to as Chinese pearl company), Guo Yanmei, etc. Three accused of trademark infringement and unfair competition. Recently, the Supreme People’s Court made a ruling on the case […]

Product differentiation to go

History of the development in the starling, Ding Junxian brought the most obvious change is the constant depth of product differentiation, and then to the fine direction of the brand on the rise. In Ding Qinghua times, starling’s leading products are beach shoes, sports shoes, mainly in the footwear industry in Quanzhou, starling sandals with […]