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Today agile software development is rapidly gaining popularity among enterprises as adopting agile methods helps greatly to improve software development or application development processes. Software development teams often face issues such as unpredictable schedules, poor quality, long development cycles, missed customer expectations, late delivery, and developer burnout. This can be overcome effectively with the iterative […]

The technology landscape is an ever changing and a developing one with new technologies being developed every day. Embedded software development is the technology vertical that needs the specialized skills, domain expertise and knowledge and focus. Hardware now is gradually becoming faster and smaller owing to rapid advancements and therefore, there is a requirement for […]

To enhance productivity and streamline a company’s effectiveness, businesses today are looking to technology.  Developing applications can be beneficial for all departments of a company, from sales all the way to management. Business need to adopt scalable and extensible applications to ensure a smooth the development life cycle. While every company is different and needs […]

Did you know that 90% of B2B companies actively participate in Facebook, 53% in Twitter and 47% in LinkedIn? Social media can prove to be an ideal source of high quality leads if B2B marketers are able to invest a substantial amount of time and effort in designing a strategic campaign. Social network responses Links […]

Generating quality sales leads and effectively managing demand is one of the most immensely challenging tasks in B2B marketing. In order to be able to accurately measure campaign ROI and ascertain the next course of action, streamlining marketing and sales functions is a crucial activity. Although there is no dearth of marketing automation solutions in […]