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Company slogans are really very helpful in generating sales. There is some motivation behind every business. A slogan is something that defines the motivation of the company. Slogan plays a vital role in promoting your business. Your company slogan is actually your identity so it must be effective and appealing. The main function of the […]

The introduction of perfumes to the world happened thousands of years back. The term ‘perfume’ is derived from the Latin word ‘per fume’ which means ‘through smoke’. The initial use of perfumes comes from the burning of incense and aromatic herbs used in religious services. It was a sacred usage and not the personal aroma […]

Every business has a trading name but it is not that every business has Brand Name. Brand name is a broad phenomenon and usually referred to by marketing people. A brand name is good for your business and it helps the business in many ways. Branding is all about making an identity of the company […]

We all love a good fragrance and we obviously love money. Combination of both these loves is what’s driving the perfume industry, that too in fifth gear. If you are little knowledgeable on the subject you will know the magnitude that perfume industry has reached in today’s time. It is the shinning jewel the beauty […]

Composing perfume is actually not a work but an art. The artist of this art is called “perfumer”. These perfumers have a great sense of smell and that’s why they are also known as “the Nose”. A perfumer has great knowledge of fragrances, aromas, essential oils and their relation with moods. A perfumer must know […]