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The popularity of social media has forced companies to be in top gear. Every day hundreds and thousands of customers socialize on social channels and as a part of it exchange opinions, thoughts, and perceptions about different brands, products, and services. This wealth of information, which would have taken months to collect if done through […]

When the business environment became competitive, enterprises realized the importance of ensuring customer satisfaction to retain customers. However, to accommodate customers better, it is necessary to identify trends and their sentiments. Earlier marketers depended on surveys and feedback forms to know customer views and opinions. However, interpreting and analyzing survey results took a lot of […]

The information technology field is growing at a fast pace and is creating ample opportunities for those wanting to pursue a career in computers. There are a number of deserving candidates waiting   to begin their computer careers. Though millions of vacancies open up at regular intervals only those candidates who stand out from the rest […]

The concept of pair programming has been there since 1970’s. In the recent past , extreme programming formally categorized it as a central practice methodology. Furthermore, pair programming has witnessed agreement in academic platforms as a promising strategy to understand learning and programming.   Defining Pair Programming   Pair programming can be best defined as […]

In an era of credit card thefts, ATM thefts, identity theft, and assault on the brands of enterprises, Brand and IP intelligence protection is of utmost importance. The free exploitation of counterfeiting companies has resulted in genuine and legitimate businesses enduring tremendous losses.  Loss of revenue caused by counterfeiting and gray market incursions into an […]