Archive for the "Marketing" Category

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High Tech PR: Five Steps for Leading Your Company’s Social Media Charge

As social media becomes more prevalent in society, high tech businesses and professionals are increasingly seeing the value in online social media for networking, marketing, or employment opportunities. It is true that certain aspects of online networking can degenerate into a virtual room of vulturous vendors, but most social networks can be administered and controlled […]

High Tech Public Relations Firm Plugs Into Mobile Communications

Wireless internet is now the popular way to transmit and receive information on the go with smart phones, laptop computers, and tablet devices. In the past decade the wireless data industry went from earning $222 million in revenue in 2000 to earning $41.5 billion in 2009. In that same period the number of U.S. wireless […]

Web 2.0 Technology Public Relations Will ‘Wow’ Your Audience

The cornerstone of public relations is to reach audiences most effectively – at the right point in the sales cycle – with the right tool to do the job. In today’s information age, the right point and the right tool are no longer the Sunday newspaper or a busy bus bench –rather through Web 2.0 […]

Foursquare vs. Gowalla – The SXSW Battle For Geolocation-Based Subscribers

Just when you thought you couldn’t get excited about another social networking service, two more innovative apps are battling for your “location” loyalty. Combine the features of Yelp, Twitter, Google Latitude, and social gaming, and you have the hottest new social recipe: geolocation-based services. The two main players on the scene are Foursquare and Gowalla, […]

A Small Business Marketing Principle

If you own a small business, chances are that you are afraid to market big time because you always think about the amount of money you are going to shell out just so you can create your marketing strategy, whether its postcard printing or poster prints. Postcard templates for example can incur costs that you […]