Using a Website as an Info Magnet

Website owners that are not using their sites to collect e-mail addresses should start right away. A website has far more visitors than actual buyers, and the site’s objective should be to convert more and more of those visits into purchases. Remember, visitors don’t just stumble on sites. They end up at a website because […]

Cost Per Impression

Another type of online advertising that doesn’t have much to do with keywords or search engines, but should be noted is cost per impression (CPI) advertising. In CPI, websites that wish to increase their visibility can choose to advertise on various websites. In a CPI relationship, the advertising website agrees to pay the hosting site for ads […]

Click Fraud

The increasing popularity of the pay per click advertising model has led to a new challenge: click fraud. Click fraud is basically a way to make money by causing others to lose money. Click fraud, in essence, is any kind of fraud involving repeatedly clicking on advertising with a malicious intention. There are different types of […]

Benefits of PPC

Aside from increased visibility and the ability to pay only for users who actually view a website, PPC has several other unique benefits. Rapid results: Organic SEO practices can take some time to yield results because an improvement in ranking will not occur until after the search engine spiders crawl the website again. A PPC campaign, on the […]

Wikis

The popularity of wikis has grown enormously as more and more users realize the great potential of Wikis to bring people together and get them to communicate. The most famous wiki of all, Wikipedia, is not the only wiki, but just one site that is harnessing wiki software in a large way. Wikis are actually software […]