Titles, Headings, and Page Descriptions

Aside from the text of an article, keywords should be used within page titles, headings, and page descriptions as well. This serves two purposes. First, when users see these words within the titles and headings, which they will see before they begin to read any content, they know that this page will give them the […]

What is Page Rank?

Page ranking is the basis of how search engines operate. By giving each page a rating based on the page’s quality and relevancy, search engines can begin to differentiate between quality sites and inferior sites. Through SEO practices, a company will improve their overall quality and thus improve their ranking in search engines. Since search […]

Effective Writing

Many websites will skip this important step when creating a site using SEO. They often forget that the content of the site matters just as much as keyword usage or linking. Today’s search engine spiders take language and writing into account. Search engines have begun to examine whole language rather than just words and will […]

Gains Of Using SEO

A large number of firms use SEO or Search Engine Optimization to drive traffic to their websites, thereby increasing the sales of their goods or services and creating brand awareness. This technique comes with several benefits, and its role in generating online sales will be acknowledged by any seasoned SEO consultant, which is why you must have a well thought of SEO strategy to succeed in online business.

Off-Page’ Search Engine Optimisation Revealed

We’ve discussed the basic premise of Search Engine Optimisation, (including factors pertinent to ‘on-page’ optimising) in an earlier feature. But ‘Off-Page’ SEO is what’s really important. It’s rather like a voting scheme. Site A gives a link (vote) to site B. It’s as if they’re promoting the value of the site.