Response to the crisis, sports shoe recount
In the context of the global economic crisis, the Chinese sports industry can still maintain a healthy market, one of the most important reason is the Chinese market has a strong purchasing power. Driven by the Beijing Olympics, China sporting goods industry in the past few years, the overall quality and image, are given a positive improvement, a large number of domestic sports brand with the Olympic effect and body expo platform and rapid development, and gradually entered the international market. While the domestic consumption of sporting goods market, competing for domestic and foreign Wholesale Air Max 90 brands is becoming a strategic location. In Nike, Adidas and other international brands to enter early, and achieved great success, many international second and third tier brands will also be eyeing the Chinese market. China as the world’s largest sporting goods manufacturing center, is the world’s most important consumer market. According to the relevant sector is expected in the Beijing Olympic Games and other factors to stimulate fitness craze, the 2008 consumption of sports goods in China has exceeded 800 billion yuan.
Sporting Goods Industry in China leapfrog development, originated in the U.S. to the global financial crisis is the proliferation of sports goods industry in China is gradually revealed adverse effects. The information that, due to shrinking overseas demand, China’s Guangdong, Fujian and other areas of sporting Nike Air Max 2009 goods manufacturers, are facing increasingly severe export situation. According to the latest statistics from Guangzhou Customs data show that footwear export enterprises in Guangdong in 2008 sharply reduced export performance of enterprises in 5811 from a year earlier, down to the first half of 3924, which fell more PRD footwear export enterprises Obviously, last year 5043 by the first half of 2617 fell, a drop of 48.1%. The first half of Guangdong exported 1.63 billion pairs of shoes, down 15.8% year on year. Concentrated in the sporting goods Zhejiang, Fujian and other places, sporting goods companies also face shrinking export the adverse situation.
“Opportunity comes from the confidence of success the brand challenge”, the exhibitors with the theme of this body Expo, according to their characteristics, interpretation of the scene at the show without losing the focus of a rich, classic character without losing the wonderful drama. The reporter found, many sporting goods companies can be said to Eight Immortals, fancy everything possible to attract the Nike Air Max 2009 footsteps of the audience to get more professional attention for their products have more business opportunities . Dongguan shoe brands easily end with the famous scene in the body artist Kenji Wu Expo signing ceremony and agents for the signing ceremony, this high-profile announcement of innovative products EZTIE easy to knot laces available.
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