4 strategies to face big season coming end shoes
End of this year China’s footwear industry has come great season, facing the raging tide, not hit the Nike Air Max 2009 shore beach pushed “dry” out and the tide must be led to find ways to stop the wave, a new round of top persons . The face of the changing situation, the author proposes the following strategy, the industry reference purposes only.
Strategy One: Improving the quality and reduce existing brands the level of existing brands. The existing second and third tier markets in the high-end shoes in the front line can not enter the mainstream of the basic stores, these brands are basically in the second and third tier markets in order to store business model; the mode of future market changes, such as quality grades of products, the reasons for the profit , the store will be difficult to survive; thus the need to improve the grade of the existing brand to promote the viability of shops. Of course, in raising the grade of the existing brands while, you need to forward a comprehensive management platform, fully involved in the store management to enhance the ability to store the survival and development (may wish to learn from IT, health care products and other industries, sent directly to the market supervisors and other staff).
Strategy Two: Characteristics of product strategy, product development system of its own characteristics, the formation of a unique product or culture, value system; such as: “Ya wave” system of health care shoes, and other unique “couple Discount Nike Air Max shoes” system and so on. Unique point of reference seek help build superior brand. Augustus antibacterial shoes, elevator shoes and health and other high-music, these products help brands to find the fulcrum of the market driving force.
Strategy Three: Strengthening the regional brand to give up the national marketing plan to focus their efforts on a few niche markets, targeted regional marketing, to establish a strong regional market brands (such as: “red hat” in the Shaanxi and other markets, “Guipai” can Gansu and other markets in the establishment of a regional strong brand), opportunities and capabilities permit, then the appropriate expansion. Focus, and targets a market, a firm foothold in a market, do not blindly the front too long, in fact, lessons learned from World War II German military are concerned for our business still has considerable reference.
Strategy Four: market control strategy could consider organizing the second and third line of the brand to form alliances (requires ten or more), the formation of the provincial system of market stakeholders, the formation of market services team, who train or support the market control, market control the operation of those stores give training and other support (to be innovative in order for a long time good cooperation with the Nike Air Max 90 market controller). In the capital and other permit conditions, the provincial market system can be directly invested stakeholders terminal market, the control part of the terminal market; the same time to control their own market to promote the cooperation of other market controller.
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