Differentiation, multi-dimensional marketing and promotion
Back in a few years ago, the distinguished brand to recognize that as the development of Chinese sports brand industry, sports Nike Air Max 24-7 marketing communication channels and gradually shift from professional sports in the direction of non-professional sports; and the rise of the tide of the international leisure fashion, people raised on quality of life the new requirements, “mass movement” and “leisure sports” will overwhelm professional sports, the sports brand of product development will gradually progress to the development of the Pan-sports.
“Whether a professional sporting event or step the entertainment industry and all have to be involved in high-end marketing resources, Discount Nike Air Max product concept this way in order to be more and more accepted by consumers.” Honorable chairman Cai Fengyi that distinguished the new situation brand promotion, professional event to be transmitted from the simple to the popular entertainment of the event spread change from the previous one-way communication into a two-way communication transmission.
Leisure brand positioning as distinguished and noble lock the young, sports, fashion groups. On the one hand, mainly through the formation of sponsoring sports events marketing industry influence. On the other hand, distinguished selection of fun and entertainment strong provincial satellite TV cooperation in the form of entertainment Nike Air Max 2009 marketing for the brand image, brand concept of momentum, and increase publicity on the network, through the network and other forms of public relations activities to promote multi-faceted communication, to seize the minds of consumers of resources, enhance the brand’s market reputation.
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