Anta shoe history of sports marketing giant growth
In 2010, the domestic sporting goods big Anta in sports Nike Air Max 2009 marketing has made a new high ground, first NBA superstar Kevin Garnett signed as Brand Ambassador, then get service providers to accept the award in Guangzhou Asian Games business interests. And always will be “No victories” as head of operations Shizhong Anta purpose, but only these as its the first sports brand to build a stage, China’s first sports brand is the ultimate goal of the current Shizhong .
Kong Linghui finalized after the endorsement, Shizhong has encountered resistance. He decided then to put in central Taiwan, Kong Linghui endorsement by the ad, he was unanimously opposed to leadership of the company, but fortunately Shizhong and against all the odds. Large investments also bring large returns. Less than two years, Anta in athletic footwear market share reached 13%, Anta’s success led to the revolutionary brand of the Footwear Industry and caused other companies to follow suit. June 2009, ANTA signed on as a strategic partner of the Chinese Olympic Committee, made to the Vancouver Olympic Winter Games, the Guangzhou Asian Games, London Olympics, the top three events of interest in receiving awards. November 2010, Anta award the Games released the equipment to the flame as the theme elements, and strive to reflect the dynamism and hard work, positive sportsmanship. Shizhong that the Chinese Olympic Committee is “unique” marketing resources, sporting goods brand status in the industry generally and sports Nike Air Max 24-7 marketing resources to get it proportional.
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