No victories of the “fight” Jin
With the “2010 China Rich List” of the release, Anta Group Shizhong family wealth is considered this year reached 210 billion yuan, if the ranking according to the company headquarters, Shizhong and family be the richest man in Xiamen. Shizhong that precisely because the success of Anta more than others “love spell”, he grew up in the shoe workshop, will start from childhood. But 90 years into the last century, many have been as small business is not so “spell” the.”At that time shoe factory in Jinjiang are doing a lot of foreign orders, very comfortable. So in this situation which you do such a thing could have walked the road with others is not the same. But when we dream not the same, the biggest one of our dreams, we want to make their own reputation, marketing its own Nike Air Max 24-7 brand, is such a concept. ”
Fujian Provincial Development and Reform Commission and Director of Corporate Planning Center, Professor MBA, Master Instructor, strategic planning expert Chen Qingfu: Anta’s fame is its sponsorship of the Chinese table tennis team to glory linked with the success and Jinjiang Shizhong Chinese brands become capital are inseparable. Sports Person of the Year Shizhong China there are four reasons: first, he was 17 years old with 10,000 yuan and 600 pairs of shoes to sell to Beijing and started the legendary entrepreneurial journey, is a model of youth entrepreneurship; second, he dared to almost all of the profits each year for shaping the corporate brand, opened Jinjiang Quanzhou, branding and even the prelude; third star he does not sponsor, sponsored by China’s only high-end team, setting a new sponsorship model in China; Fourth, he Listed companies not because of lack of money, but because of the needs of big enterprises, it is the experience of the advanced theory of Shizhong, setting off a wave of Quanzhou sporting goods Nike Air Max 90 business listed, as the largest economic area of Fujian Quanzhou be for Jinjiang, China’s brand have played to the demonstration.
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