CPA Affiliate Marketing – The Easier Path To Income
Perhaps we should start by answering the question: “What is CPA Affiliate Marketing?”. Actually, it’s a pretty simple – and appealing – idea. It refers to an advertising strategy in which an affiliate gets paid a commission not for selling something, in most cases, but instead by sending a prospect to a company’s website where they then complete a specified action. This action might be as simple as providing their name and email address, or perhaps some additional data on a form. Other actions might be agreeing to take a free trial for a product or service. The important thing is that the action required to capture a commission is not nearly ad difficult as persuading someone to buy something.
In today’s highly competitive marketplace, companies need a lot of advertising exposure to remain competitive. The primary idea is to have widespread exposure and to have contact with a large group of potential customers. When this is accomplished, the audience for the business is established, and the marketing efforts can begin in earnest.
From the standpoint of a company, CPA advertising is a highly desirable way to market itself. It is very cost-effective, because they only pay for leads that occur when a prospective customer provides some contact information, or interacts with the company’s website in a particular way, thus creating a contact point between the company and the new prospect. Each time a new prospect completes this action, the affiliate who directed them to the page earns a commission.
The type of action that the prospective customer must take for the commission to be earned is specified by the company. In some cases, the action might be buying a trial product from the company, or accepting an introductory service for a limited time. Most often, it is something less complicated – filling out a form with their email address and name, or perhaps one with full address data. In other cases it might involve downloading some free software. In each case, the commission paid to the affiliate will be based on the action required.
Once a CPA campaign is started, the company pays out the specified commission to the advertiser, or the CPA network with which it is working, each time a potential customer clicks on a particular link, and then takes the specific action defined by the specifications of the CPA campaign. In this way, advertising will be directed at attracting a specific kind of attention (and action) from its potential customers. It is not really about whether the customer made a purchase or not, but rather whether the potential customer has interacted with the website. It is really about how much attention the advertiser can garner for your company. Commissions are then paid based on those considerations.
By using CPA advertising, a company can enjoy unlimited amounts of traffic to its website, but it will only have to make payment when a desired action is completed by a potential customer. This is the new future of Internet marketing. It really amounts to paying for results, not just traffic – which may, or may not, bring actual business.
For the affiliate promoting this type of program, there is one huge advantage over conventional sales marketing: In sales marketing, the affiliate does not receive a commission unless someone spends money and buys something. For the affiliate who is running a CPA campaign, however, the obstacle to be overcome to earn his or her commission is much lower: all the prospect has to to is to agree to provide the requested information, or agree to accept a free trial offer, and the commission is earned.
To find out more about being a successful CPA marketing affiliate, get your copy of the complete guide to CPA marketing, which includes a ton of marketing resource links that will help you launch your business quickly.
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