Stairs to rely on "E" Age can break through bottlenecks? – Stairs, network, development – building materials industry
Now with the popularity of the network further, at the same time, businesses, personal sites, Shop-run when the heat is gradually upgrading some stairs to begin the network enterprise Sell Increased awareness and focus. In the traditional sales model more difficult situation, how to break the bottlenecks for business the next step? Some people think of the Internet to seek business opportunities.
A Web, Web, many enterprises Management Personnel are not familiar with, many years ago, some companies have their own website, but until now, the general situation is that there are pages that product. But no sales, or sales of rare. Some companies even have websites, but never how to get off their corporate website maintenance. Asked the company's Web site, it suddenly could not immediately recall their own businesses are also a lot of people.
Internet sales, as a new way of selling, there is a problem need to be clear: The network is the channel or the market? As a general store, dozens of number of customers a day also, or a shopping mall on the day may be hundreds thousands of customers, but we can all collectively referred to as a particular channel. However, the current number of Internet users in China reached 320 million, and this number continues to grow. The group has 320 million people, is the channel or the market? In the new era of online shopping more and more staff, especially Internet users shopping online, if further know that the store favorite products, then their confidence will be purchased increase. If the well-known brand, not to mention it.
Goes without saying that the network is not a channel, but the market, and is a growing market! On such a large market, as a company, is how to do it? There are too many companies doing network Marketing Time, generally only the network as a product " Water Road ", that on the page even if the product put on the network marketing. In fact, Internet marketing is an innovative business model, is a subversion of the traditional sales methods is the point, business-to-dealer, distributors to end customers are then combined and re-development in a way.
Should network as a market, it is necessary for customers to participate in their business sectors, according to the customer to determine their own brand philosophy. Control of production processes, logistics and warehousing of process reengineering in a network-centric integration.
Well-known brand of furniture industry – music United States, for example, the premise of the Internet age, they advocate a new marketing approach: Qu U.S. e mall! And, on this new sales model to do a comprehensive promotion and held a press conference, a high-profile appearance. Qu America "e world" network is in this mall with multiple hit "e" made interpretation of the concept of context. June 25, 2009, as the furniture industry-leading brands, Qu U.S. furniture stores in Beijing, the North Fifth Ring Centre, the U.S. successfully held the song "e world" network shop on-line news conference. The "e world" network Mart's formally launched, opening the furniture industry, direct selling brand new road network to include " Cement + Mouse "as a new marketing model to a more convenient for consumers to open channels of communication services to link more closely.
Other brands, it also means the network will have a new understanding of selling it? Traditional business of network marketing, there are still some problems. Some of the past, the network marketing business is not successful, the failures have a certain commonality.
Example, in the employment system, many small and medium enterprises often use their own staff, or recruit some knowledge but no experience of graduates. That the former know too much, which is "cheap" and obedient. However, the traditional industry employees E-commerce Cognitive level and on the Internet, compared with the network marketing investors with, or have a big gap.
Some large enterprises will generally go out looking for "foreign aid" from some well-known B2C companies and other Internet companies in the middle and senior management of "winkle" want these people to the company on a corporate network can Sales do go up. But these "airborne" in the B2C mode when entering a relatively mature, with a mature network management mindset to operate the new platform, not be totally correct, the initial access to the network marketing business is not appropriate.
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