The amount of home appliances supplier in India more than 6.5 billion U.S. dollars in 2011 – TV, small appliances, air-conditioning – appliances industry-hc360 HC Network
. Audio and video consumer electronics market in 2006 amounted to 3.8 billion supply 90 million U.S. dollars. Expected in the future will be an annual 10.0% (CAGR) rate of growth in 2007 will reach 4.5 billion by 2011 will further increase to 6.5 billion 90 million U.S. dollars. The reasons for market growth, the company that is mainly the growth of disposable income to increase consumer enthusiasm, India, the increase in domestic manufacturing capacity and distribution network expansion and so on.
Domestic home appliances market in India, television is one of the main products. Type of view from the TV, LCD TV and PDP TV and other new technology products is gradually increasing. Most appliance manufacturers in India have begun to manufacture or sell flat-panel TV products. Flat-panel TV prices at 3,000 U.S. dollars. However, in other parts of the world is no longer sold in the black and white television, sold in India is still great. Moreover, India is also planning three years to 7.5 million poor families a complimentary sets the value of 75 dollars 14-inch CRT TV.
Appliance manufacturers in the emergence of India also needs to customized products market movements. Now appear under the Indian market surveys of consumer psychology, set the product's appearance, characteristics and prices of business. For example, South Korea LG Electronics Consumer Survey 2006, launched on 21 under to 29-inch TV.
Supply the amount of home appliances in India more than 6.5 billion U.S. dollars in 2011
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With the expansion of distribution networks, local cities will also increase the consumption
In India, in order to explore the needs of rural and urban areas, enterprises in expanding distribution network. By expanding the distribution network of local cities, businesses increased sales. Previously, local urban consumers pay attention to the brand not as large cities, there is little worse even if the quality will tend to buy cheaper non-branded products. However, iSuppli believes that the recent local urban consumers in the choice of products has also begun to focus on the brand. Settlement in the appliance sales business, from local city sales higher than before, it gives full expression to this change.
Tends to increase manufacturing in India
ISuppli said that the increase in manufacturing in India is the Indian home appliances market is key to growth. Previously, the manufacturing sector in India, the proportion of electronic products smaller, but this situation is changing. Government of India by improving infrastructure, promoting tax rationalization, and setting a series of regional export promotion measures to promote domestic manufacturing industry. In addition, there do not have production facilities commissioned by the Indian business enterprises EMS & ODM manufacturing company example.
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