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website architecture layout options and principles of design mockup and image optimization working with web standards building web pages styling with CSS and using java script search engine optimization techniques validation and publication my ultimate goal for this book is not to teach you just what you need to know to be a web designer rather I want this book to teach you how to be a good one. That means that by the end of this book you should know how to effectively map out a site, organize site content, lay out the content logically optimize well, build standards-compliant pages, and continue to learn about ways to improve your design skills.Along the way you also learn about the different software programs you can use for creating web sites, how to create and use CSS (cascading style sheets), as well as for some easy search engine optimization techniques. Although this book is primarily about how to build a web site, you also learn some important things about promoting a business online, to get the most out of this book, I enthusiastically suggest that you use this as an opportunity to work on a real web project. That way everything you do will have a real context and will therefore be more meaningful to you. If you don’t have an actual project in mind, think one up or consider offering your services free of change to a worthily cause a children non profit, an AIDE association breast-cancer awareness, or something else or to some small local business in exchange for using the completed site as a reference for your new web design portfolio. Above all, this book should provide you with the specific for the web, organization technology user experience strategy and web related technology all with the kind of encouragement attention to detail and sense of humor you typically find in a good classroom. Because each lesson builds on the last it is begin the book at the beginning and work your way through each chapter.
All services are included rereading assessment questions as well as clearly defined step-by-step, hands on instruction to master new skills and concepts. You also find a self assessment quiz at the end of every chapter to reinforce key points in the material and evaluate how well you met each chapter learning objectives. To complete all the exercises in this book, you will need the following items including hardware and software. A computer running either the Mac or windows operating system reliable internet access multiple browsers installed preferably in the latest two versions web design software including one raster one vector and image optimization tool such as Photoshop I iiustrator and image ready or fireworks respectively creativity enthusiasm dedication hard work and a desire to make good-looking well functioning standards compliant web sites. This company is more about general web design then about using any particular web design application. In other words, after you learn the general structure of a web page, feel free to use any software programs you like to generate the code optimize images and build web sites. That said when I do talk about web design in this book I will often be speaking specifically in items of using particular software programs such as dream weaver a what you see is what you get editor by abode formerly macromedia as well a few other graphics like abode Photoshop like abode Photoshop and abode image ready.
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