The Fine Art of Wine Printing
Customarily, how profitably your product will sell may ultimately rely on how it is presented. The standard customer sees good labeling and appearance as a sign of a good quality product and has a tendency to obtain items with packaging which may catch his attention. That’s the reason companies all over the world spend significant amounts of money on trying to think up techniques in order to label their items. For wineries, bottle printing is often a primary factor in marketing, given that the label on the bottle will certainly be a huge factor on if it will sell or perhaps not.
Labels and packaging have been around for ages. According to Diana Twede, in her paper “The Origins of Paper Based Packaging,”the initial recorded use of product packaging was noted in 1035 when a Persian visitor in Cairo pointed out that acquired goods on the market would be wrapped in paper for the buyer. While people would take advantage of the most readily available materials for packaging, wines, on the other hand, would have to be exclusively placed in wine bottles.
In earlier times, labels weren’t really presented for wines until glues which were strong enough to cling to the bottles were invented, which was in the 1860s. From that point on, wine labels were crucial for the success of a wine bottle in the market. Labels would contain vital details about a bottle, facts which include the country of origin, kind of wine, importer, bottler, and so on. Given that the only source of facts the consumer has on a selected wine before he has a chance to drink it, labels and bottle printing are a key area of wine-making.
Bottle printing is currently the most popular procedure for labeling. With advances in science and technology, now there is a range of modern strategies of labeling accessible to wine producers. With the environmental impact of consumer goods now being of paramount importance, many wine producers are shunning paper labels and checking out paperless wine printing techniques.
Most companies are currently offering up labeling procedures that not only forego paper but in addition provide a classy technique to label a wine bottle. First among these new methods is screen printing bottles, wherein the label is fundamentally baked on top of the glass. This method was only obtainable for premium products previously, but because of lowered production costs, screen printing has become a viable alternative even for independent wine makers with stringent budgets.
Another type of modern wine printing method is glass etching. This is basically the manual etching and labeling of any wine bottle. It is a delicate procedure that gives a bottle a very distinguished look along with a lasting impression. Another manual type of labeling is the positioning of decals onto a bottle. Modern decals used on wines are generally manufactured with lead-free inks, and can be individually hand-applied and baked on top of the outside of the bottle.
Regardless of the kind of grape or regardless of where a wine originates from, the label on top of a wine bottle may go a long way with regard to how successful it can be sold and consumed on the market today. Winemakers should capitalize on the range of labeling techniques and procedures at hand.
Rochelle is a third-generation winemaker that knows the key benefits of good bottle printing, as wine printing is a proven factor in how well a bottle will sell.
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