Recurrence of life and death Letter: Beijing store was besieged Paradise
To Beijing four months after the Paradise's second store in Beijing?? Area of more than 20,000 square meters of Fangzhuang week postponed the opening of flagship stores. The generally accepted cause of the delay is as Shanghai Yongle "death letter incident," the initiator, met in Beijing in the same way a "courtesy."
"We did not because the other block, while the delayed opening time." Paradise general manager of Beijing Branch of Ning has tried to deny that "ban," said. He insisted that the store's opening date Fangzhuang Paradise had not been finalized in September 10.
However, the reporter from the Beijing branch and so many Skyworth confirmed, medium and large electrical appliances, including Skyworth indeed to many household appliances, including caterers for the Wing-lok's "Death Letter." This letter to follow the practice in Shanghai Yongle, threatening suppliers "If Fangzhuang shop to provide none other, will meet 25 times the fine."
Industry, said in Shanghai Yongle did not think his use of "tricks" will be their rivals in Beijing, "copy" and "also a person in his body."
Reporter learned that a number of suppliers mentioned Yongle sent by "death letter" true, which is mainly aimed at the Shanghai Changning District after Suning will open a business area of 18,000 square meters or more in store.
9 month, Yongle Shanghai headquarters has more than 100 warning letters home appliance manufacturer, said on December 31 this year, received this letter suppliers shall not be open to the Shanghai Changning District, or re-opening of the new non-Yongle Chain appliance store provides outdoor advertising, opening advertising and sponsorship provided by the various costs associated with entering or support, or supplier must provide to the Wing-lok, 6 times the corresponding support.
"Suning Shanghai flagship store of the preparations have a long time, we have prepared the 500 million yuan of goods." Lingguo Sheng, general manager of Shanghai Suning said the move has little effect because the supply always exceeded demand appliances state.
Initiatives, however, not Paradise for the end of Suning, the recent news from an unidentified supplier was informed on September 14 Yongle again sent a letter to suppliers, to produce the "nine iron law." The vendor estimates to reporters, if in violation of article nine Paradise, could face up to hundreds of million "tickets."
Industry insiders point out that the competition between channels is normal, with 12 urban markets increasingly saturated and the scarcity of good shop, the competition will become more intense.
"Was competing in Beijing, the siege, we anticipated." Paradise has been the General Manager of Beijing Branch Ning said with a smile.
It has been introduced, Yongle years, 8 opening in Beijing area of 10,000 square meters more than the "big shop", the big stores plan appears on the current medium and large, many of the early United States and opened the country's two million square meters of the small electric shock chain formation, lead to counter the opponent is normal.
Paradise provoked incidents in Shanghai, but Beijing was more severe in the counterattack. In Beijing city has five branches in Beijing, "the local snakes" were played Henjiao Se medium and large electrical appliances, has 5 stores in medium and large electrical joint cut prices; and Gome stores opening date of Beijing Guang An Men, deliberately choose to shop with the same Yongle Fangzhuang days?? September 17.
China Chain Store Association, concerned that the competition between electrical chain and the growing number of shop, a direct result of the upper body in the electrical appliance manufacturer chain "battlefield" in the cracks, but also to withstand the growing the cost of marketing costs, for many manufacturers on the one hand deal with the contention in the store, on the other hand began to explore a wide range of channel patterns and reduce marketing costs.
TCL selling electrical products, Yuan Ying, general manager of Guangzhou Branch, said: "In fact, competition between stores can also be used by manufacturers, if there is monopoly stores believe that manufacturers will be more sad days, for example, in Guangzhou if the Yongle to work with Gome, Suning equal, I believe more manufacturers will deal with space. "
I am Hardware Wholesale writer, reports some information about toy tanker truck , wood dollhouse furniture.
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