3D TV Plasma TV usher in a breakthrough heat
Flat TV TV has become the mainstream consumer market, initially as a flat-panel TV Pioneer plasma TV though because they occupy a variety of factors make the market share less than ideal, but its absolute Sell Still maintained a steady volume growth. Recently, the China Electronic Chamber of Commerce, the Office of Consumer Electronics survey released jointly Artesyn Technologies "Plasma TV 2010 online survey of consumer status report" suggests that the LCD TV Compared to the user satisfaction, consumer assessment of the maximum plasma TV. Plasma TV, the technical quality, the quality of quality for its customers left a good impression, the survey shows the original use of plasma TVs of consumers still choose to buy another plasma TV as high as 85.6%, higher than the 14 LCD TV user percentage points, plasma TV, plasma products, users loyalty has reached a higher level.
2010 years, consumer demand for large-size TV trend of more and more obvious, expected size of 42 inch and above flat-panel TV demand will reach 80%, in large area, plasma TV display, the inherent advantages of cost aspects will be prominent. In addition, 3D television show the market potential for the development of the plasma TV is a good news, 3D effects on TV demanding carrier, from the technical point of view, plasma high-definition television more dynamic and richer colors and wider viewing angle and so better able to fit the needs of this potential trend, and this plasma TV will bring new development opportunities.
Plasma TV and high user satisfaction rate of the second purchase highlights the high loyalty of consumers
Different types of flat-panel TVs, consumers greater randomness in the initial choice, but the second purchase, of the With TV Recognition and satisfaction will directly affect their realistic choice. According to "2010 plasma TV networks Consumption Survey Report" shows that urban consumers at the moment, the family has purchased flat-panel TVs, plasma TVs and LCD TV's customer satisfaction was 87.4% and 76.2%. In addition, the 2009 SAIC and the Ministry of Industry and flat-panel TV products for joint market surveillance sampling results, in both quality and labeling specifications, acceptance sampling of 18 enterprises in 50 models of flat-panel TV product, 4 units Plasma all qualified, and LCD TV only 74% pass rate. We can see that plasma TV product user satisfaction, product qualification rates, and Complaints Ratio, showed a less good LCD TV products.
Found that a second purchase in the flat panel television crowd, plasma TV subscribers in the second when buying flat-panel TVs continue to choose to buy plasma TVs accounted for 85.6%, LCD TV user 71.2% In comparison, plasma TV user loyalty is much higher. China Electronic Chamber of Commerce Deputy Secretary-General, Home Appliances Lu Renbo experts pointed out: For the second purchase of people's concern should not be overlooked. Plasma TV exhibited excellent skills and excellent quality makes its plasma TV users a good reputation, consumer loyalty, plasma TV does better is rational.
Consumer awareness of plasma and LCD TVs LCD TVs and more fuzzy choice for herd mentality
Plasma TV user satisfaction of its high market share in recent years has been unsatisfactory, so that market conditions are several factors, beginning of the transition in flat-panel TVs, due to several technology vendors plasma blockade, making the plasma camp, fewer and fewer supporters, the Chinese color TV manufacturers have switched to more easily enter the field of LCD, LCD TV's size advantage was quickly evident. As the huge lineup of LCD TV manufacturers, propaganda and strong, broad channels of Distribution Issues volume, resulting in most of the consumers at the mention of flat-panel television, the impression is immediately flashed the LCD TV, plasma TV, even while listening is limited knowledge on the performance characteristics of the two can hardly be accurately distinguished. According to "2010 plasma television network Consumption Survey Report" shows that in the color, dynamic sharpness, brightness, life, energy, eye protection, ultra-thin, radiation, such as flat-panel TV technology viewing angle indicator of consumer cognitive research, 52% of consumers do not know the direct answer, can accurately distinguish the relative LCD , PDP, LED features three types of consumer products only account for 12% of the whole.
Plasma TV in color performance, dynamic clarity, eye protection, visual angle the outstanding advantages, despite the industry and a number of flat-panel TV enthusiasts of all ages, but the limited number of these groups, how to improve the accuracy of public awareness groups, so that consumers in choosing the type of flat panel television time to buy real products to meet their own needs, needs of manufacturers, industry experts and the media more advocacy efforts.
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