Ministry of Industry and stopped the SMS pricing and behind the scenes: operator
Day laborers for the December 3 letter message Ministry announced halt net-net price discrimination by accepting the Sina Technology consulting experts agree that this is an ongoing low-cost carriers led a force to curb dumping measures, but also to the restoration of the upcoming 3G era of equal competition, operators, and even a measure for the implementation of asymmetric regulation.
3 years after the halt SMS differential pricing
According to the requirements of the Ministry of Industry, since December 1, 2008, the launch involved at all levels of telecom companies to stop short message service network gateway for differential pricing within the tariff program; from January 1, 2009, the currently existing above net gateway differential pricing tariff programs, at all levels to stop the development of new user telecom enterprises; January 15, 2009 to implement uniform pricing within the network gateway.
Ministry of Industry and Telecommunications Research Institute, said one person, as early as November this year, the industry has been rumored to introduce the policy. However, voice calls compared to the same policy, the introduction of unified messaging net-net price 3 years later.
As early as 2005, urged by the then Ministry of Information Industry, China mobile and China Unicom also issued a document request "since July 1, 2005, the cessation of settlement with the other operators within the network voice services (including brand inside), gateway unit price per minute rates and packages are inconsistent sales, according to the same tariff reform implementation. "network voice services on the internal and external differential pricing at the end of October 2005 before completely from the historical stage.
But the policy was clear that all this does not include value-added services including SMS.
Stop dumping
"The beneficiaries of both China Unicom and China Telecom in mobile communications for smaller operators, but, similar to the policy too late, leading operators have long used this differential pricing policy to competitors play routed and "Ministry of Industry and Telecommunications Research Institute of the people who think so.
Previously, the industry consulting firm, "Three-consultation" document entitled "Proposal G network and the implementation of the contrary TD network control" of the report once described: In recent years, China Mobile to use its strong capital, cost and user scale advantages, generally adopted throughout the country within the network gateway discriminatory differential pricing, to price dumping, high-cost gifts and so on, so fight the cost of competition, the strength of China Unicom could not follow up, which further exacerbate this kind of "the strong stronger and weak "trend.
From the market reality, that point of view, the price war is beneficial to consumers, but in fact, the domestic market in recent years, frequent price wars have led to the phenomenon of dual-network operations while increasing loss of market, China Unicom, the role of challenger, the operator Pattern of long-term adverse effects of competition.
Change the "big eat the small mesh net" competition mode
Meanwhile, informed sources, the policy should be resumed after the reorganization of telecom operators operators, equal competition, or even a move to implement asymmetric regulation.
"I think, is mainly used to break the dominant carrier tariff policy barriers to the formation of users", Beijing University of Posts and administered by the Institute of anonymity, said that the old professor.
The people at the same time so that the "gateway spread is the dominant carrier means against opponents favorable, because the leading multi-operator users, call or send text messages between the low fees, that user will naturally want to lead it to operators. In accordance with China Mobile Tai eat small network theory, in fact, formed the users of other operators barriers. "
He also said that "the long term, to completely abolish the gateway means of differential pricing of such unfair competition, operators should be in a fair competition environment, strong brand, upgrade technology, improve service, thereby enhancing their competitiveness . operators should set the overall situation and long-term sense to determine the marketing strategy. "
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