Three upgrade reflects the appliance service industry changes – appliance servic
< BR> Aftermarket
Service
For many in the Chinese market to seek a new round of development and expansion of foreign
Home Appliances
Enterprises, in the end mean? Service in the industry to mature, competition is getting intense background, which has undergone a change, showing what kind of features? The future, after-sales service for large household appliances manufacturing enterprises, which in turn take on new functions and functions?
<BR> With these issues, through 30 years of development on the appliance industry, changes in the analysis, the reporter that the home appliance business development service is an important process and can not split part, to promote communication between enterprises and users, and harmonious relations between the two sides of the lubrication oil. Similarly, the appliance service industry system, the system was established, the contents of upgrading the production but also with the home appliance industry is closely related to overall development. And with the constant attempt to industry leaders and innovative services from production
Sell
Basic functions such as upgrading to the industry, explore new business models advanced functions such as changes in the final overall strength not only to explore China, but also interpretation of new business value.
<BR> Service functions of the diversification
<BR> 30 years, China's home appliance industry has undergone three upgrades service, but also reflects the home appliance industry changes and trends for 30 years.
<BR> Some said that after-sales service is the product quality guarantee system of a chain, from production facilities were extended to the family. Some said that after-sales service is to enhance brand reputation, ensure that the market
Marketing
Activities, an important force, and marketing into each other with each other and the role of two important force. Others said the service is the transformation of corporate strategy, business key to upgrade the springboard for enterprise service from the manufacturer to provide a transition platform to try to buffer.
<BR> In fact, after-sales service system and improve the content and promotion is accompanied by firm size and strength of the bigger and stronger and steadily, and finally presents a particular rule: the larger the scale, the more strength strong, the higher the degree of emphasis on after-sales service, content and mode of service innovation and open up more of service in the enterprise as a whole industry chain and value chain, in particular business model in the role of also high.
<BR> Has been the relationship between services and enterprise development is in direct proportion to growth trends, especially from the perspective of industry chain, at the downstream service, and also in downstream marketing, and support each other with relations. Marketing is the product of the functions and features present in front of more consumers, attract more consumer interest and purchase. The service is to optimize the performance, enhance brand reputation, to avoid accidents from happening.
<BR> Off three times to upgrade service
<BR> Appliances early stages of development, after-sales service into corporate marketing network in the process of establishing the need to complete construction over the same period a major functions of the platform. In this period, the service's functions is to provide marketing products as a complementary part. Especially for
Air conditioning
, Washing machines and other products, service levels will directly influence future product performance, service responsiveness and supporting capacity, restricting the direct marketing business. For
TV
, Refrigerator, microwave oven, stove and other products, after-sales service for product features and there is a certain lag, these appliances only use for some time after failures or problems will only get support after-sales service system.
<BR> But limited the size and strength, many companies will be after-sales service system, and directly transferred to the agents and distributors in the business system, with the sale will take into account the after-sales service. Very often, in order to save costs, or even prevent more additional payments, after-sales service is slow, the phenomenon of frequent arbitrary collection of fees.
<BR> During this period, after-sales service for large household appliances enterprises, at best, only three bags of enterprises to meet national requirements, according to the characteristics and needs of the market, providing a routine service. At the end of an enterprise product quality assurance and control system of an extension.
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