Industry Analysis: diverse explanations projector market – projector market – au
Domestic market, the projector brand greater, scream up of about five to 60, more well-known foreign brands are Epson, ASK, Proxima, Toshiba, Philips, InFocus , Hitachi, Matsushita , Sony, 3M, Sharp, ViewSonic and so on; domestic brands horizon, Acer, Hi-Tech Cheng-hua, Lenovo, etc. Morningstar scene Folded Brocade, indeed carry on Uncooperative separatism. However, the market and did not become a very strong leading brand. Who will helm the world now is too early to talk about Shangqie may have Which willing to quit the stage of history of being indifferent to it? Ever since the internal affairs of various brands were The Great Revival Qin-xiu, all ambitious For Central Plains.
Projector as a new computer peripherals, has been more widely used in teaching, research, exhibitions, meetings and monitoring and other fields. According to industry sources, the domestic market has more than 50% for four consecutive years of growth. Particularly strong demand in key industries, such as the biggest domestic users of projector product group?? Audio-visual industry, environment science and education in the country, its growth momentum of all the businesses had to attention; Second, with the business community increased competition, the traditional display of model has not fully reflect the company's good image, the projector business in the field as the best presentation tool, more and more people recognized; plus households that a huge potential market, businesses are how can he not rush? INFOCUS Asia Pacific Marketing Director Liang Yongjian, Epson (China Ltd.) Department of Imaging Products business projector market development manager of Liu Bindeng people said he was optimistic about the Chinese market.
The same time, and IT Area compared to other industries, the projector is still a very substantial profit. Daheng Xu Ming, general manager of Display Technology Division, said: "It's a bit like a few years ago, the notebook, a few years ago it was a new product, better profit margins, everyone inside the industry are willing to rush in to." Merchant materialistic, the market profitable, this is worth doing business nature, therefore, have the Macedonian camp rushed out a beachhead, 1:00 surging.
Projector market really as Advertisement The background of the general license, "grand" it?
But it seems from the market point of view and did not become a brand which has an absolute advantage to become the leading brand, just like in the Spring and Autumn period, the Five Powerful Chiefs replacement Minao separatist feudal lords and from. What caused this situation? Spread the industry argument for three reasons, first, the core technology of the projector?? LCD panel production concentrated in the hands of very few of the several manufacturers, and shortage of supply as well as a Consumables The bulb is also not for sale, so any brand is largely constrained by the difficult large Shih fist; Second, imports, some informal channels, resulting in delivery times or product line and not stable not very complete; third of the domestic market is not yet mature, and many strong foreign manufacturers adopted the attitude not involved in too deep.
Sony display and applications Hong Kong Limited Marketing Manager British Abe said: "The projector market and the product itself still in the initial stage of development, its function uses relatively simple, the factory opened in this area between the hard gap. On the other hand present a key part of the projector?? Although new technology generation, but not really mature, resulting in the function of various brands and price is not much difference. Furthermore, many OEM brands by the way, although brand different, but the fact is the same product, the price performance and so also are the same. "similar product itself really is difficult to make the projector brands distance.
BenQ Communicate Information technology Co., Ltd. sales representative Li Song said: "The vast majority of projector manufacturers abroad to enter the Chinese market is not a very long time, uncertainty in the market have some concerns, many businesses, particularly manufacturers are in a tentative way of doing this market, is entered into, but it is not very deep. So there is this chaos. "
Although domestic sales increased dramatically projector, but there is no doubt that this is a market still in the training stage, who now talk about the annexation of the problems who really premature. However, natural selection, and then few years more and more brands will gradually fade and even disappear, as Epson's Liu Bin said: "With the significant increase in sales, manufacturers will certainly take the lead. But now we are in a starting line, no one dare not slack because the slightest negligence will be left behind. "
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