Tips On Selecting The Appropriate Corporate Gift For Customers
A quite popular method of thanking a customer for his loyalty to the company is to present him with an appropriate corporate gift. Occasional gifts that display that the organization is grateful to the clients go a long way in fostering mutually beneficial relations with them. Considering how important they are, you need to keep a few things in mind while choosing the gifts.
The first factor to be kept in mind is what the purpose of the gift is – is it supposed to thank the client for some major project, or is it marking the completion of a landmark project, or does it serve any other important purpose. If luring the client is the prime objective, then you must give promotional gifts, which have a distinct marketing aspect attached to them. If that is your objective, then go for products such as pens and coffee mugs, but ensure that they have your logo displayed on them.
If the client has been availing the services of the company for a long period, then the gift has to be chosen from a completely different point of view. Such clients require more personalized gifts, which takes into account their preferences and show that you have a lot of regard for them. However, you can also give gifts such as a plaque, which is widely accepted as a symbol of gratitude and admiration.
It is very essential that the same gift is not presented more than once to a client. This is because a gift tends to lose its value if it is given again. For example, if a calendar has already been given to a client, the next time go for something different like a pen holder. But always ensure that the gift needs to be both functional and classy.
A low quality gift reflects poorly on the organization, so you should never ignore this important factor. However, you should keep the expenditure on the gift in mind too. While giving an expensive gift might look good, spending too much on it is not prudent. This generates false anticipations and may hamper future relations with the client.
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