Sun Desheng: "idlers," the boss "learning through" (Photo)
Him as an agent, while filling the company back from the dead;
Him as the cross, the dual roles of general manager, but it is ordinary, "idlers";
Him what kind of magic, magic in the industry to create this?
Unknown, and his envy of all the word from the beginning … …
Him as an agent, while filling the company back from the dead;
Him as the cross, the dual roles of general manager, but it is ordinary, "idlers";
Him what kind of magic, magic in the industry to create this?
Unknown, and his envy of all the words from the beginning … …
HC Apparel Network Sun Desheng is a rare film and television agents in the top students in 1998 graduated from the Beijing Film Academy with a master's degree, and in the same year established a personal
Advertisement Companies, advertising, film and television correct, can be described as one of the Best. Why then in the successful operation of advertising companies involved in the apparel industry? Sun Desheng, said from the family complex, because of his family home in Shandong since 1992 began to do the retail clothing business. Because it is hoped that a family reunion in Beijing, so he involvement of the family cooked gymnastics apparel industry, hoping to establish a party in Beijing for the world family.
Sun Desheng 2001, the Sun Desheng Ding Dong at the zoo to start wholesale clothing business, his first agent is only one brand, but not ideal. The so-called non-ideal, not a problem with brand clothing, but the channel selection problem, which is like high-end furniture into the civilian market. Sun Desheng was in the store, always hear "Gee, can see this in this high-end products!" The wonder, that exaggerated expression, no doubt in the pile of coins in the piggy bank and found a hundred dollar bills! As the old saying goes, be bought a lesson, based on this experience, Sun Desheng with market awareness?? Market to determine the brand's development, that is, the market is a double-edged sword, to the tactics of "A Bigger Bang," the momentum, need to brand and market demand close together. This will also make him take the road of specialization of clothing.
To make up for its own deficiencies, Sun Desheng put more focus on the learning of professional knowledge, he has a number of professional training institutions in a systematic study and research at the International Business School, Beijing was studying for his benefit . Sun Desheng said, "learning" is a treasure, through which all things are collected the world under the capsule. He believes that successful businesses and learn about as a learning and training, enterprises have the driving force for sustainable development; for learning to the specification, scientific management mode, as the director of the school, learning is used by an enterprise to be long-term stability . Currently he ordered 600 Beijing Business School study cards to help brand clothing enterprises, friend, and its employees and agents, etc. together. Sun Desheng have a successful
Marketing
Concept, not just a practical tool, it is more interpretation of the business logic to victory.
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