Business success stories: red socks baby burst in Taiwan (Figure) – Toys busines
Designer baby socks: Danta Danta many companies have is to help design innovative marketing concepts, now will play in their own creative design on the sock doll.
Two years ago, 40 million annual salary of Ogilvy & Mather anta down group creative director of policy work, takes up the needle and thread sewing sock dolls. Two years later, baby socks to enter Europe and the United States.
Resign … to find to "play" things
Danta had decided to resign, because I get tired of the design for the customer, was very bored and started looking everywhere you can "play" thing. After he played the hand drawing, silk screen printing T-shirts, baby quilt, consider in the design or the interest they have Tarot, but they occasionally choose sock doll. A second turn to the Japanese magazine, introduced the use of socks and gloves to do dolls, Danta pick up old socks did so and found socks scalability, material variety, cheap, does not require complex skills, it can constantly change, simple full of possibilities, let anta love sock dolls.
Danta-style baby socks Put a sock sewn unfamiliar animals, sewing sock doll design process, and the advertising industry is subject to the hair similar to Planning, Danta few months to pick up, sew a doll belonging to anta-style socks .
Internet … to create unexpected bursts of red
Two years ago, Danta open the "cloth fabric four to play three life" blog, put socks baby photos, share creative mood; the other hand, Danta also put socks into the second-hand clothing store consignment dolls, stationed in physical store, set up counters in department stores and other places. Sock doll quickly became popular on the network, greatly increased the number of blog browsing, and many people began to search for socks, baby blog. Many customers request making others want to learn to do socks baby, Danta on teaching classes in Taipei and Taichung.
Last year, the quantitative production of baby socks, Danta and then copy the design of sewing production, although production, but actually only five, six, baby socks material cost is not high, but hand-sewing, The most expensive cost in the case of human, a child asking price from several hundred dollars off.
Hundreds of products, the most popular is the asking price set two thousand dollars for baby socks, the average per month will receive a dozen or anta orders. The early appearance in the idol drama in a series of products, also sold 7, 800.
Someone to contact the United States early next year …
Earlier this year, some people take the initiative to contact the United States, registered brand patents, sock dolls appeared in the United States in September when the first batch of orders shipped about 2000, the amount of more than 1 million, is now preparing the second batch of orders.
Addition to large market, Danta said that Europe and the United States to accept the higher degree of creative handmade goods, more willing to spend money to buy such products, the Taiwan people, a doll to a thousand dollars, a bit beyond the budget.
Selling point … middle-aged man holding needle
Sock doll would become so famous, Danta that, in addition to socks doll itself was very easy to get people to "give up the one million annual salary of a middle-aged man took the needle and thread sewing dolls with sock," a selling point to attract all eyes, want to go understand why, what socks doll charm.
Although others have begun selling a similar doll socks, but Danta that uniqueness is the largest niche. His designs continue to change, but also their socks doll design innovation, research and development of new techniques, like socks, baby lamp, due to functional, very good sales performance.
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