CHIC2010: Down the industry to promote transformation and upgrading the main sec
Single seasonal product has been the weakness of down jackets, but in recent years, many fashion brands have begun to set foot down jacket, grab a significant market, but also makes the company had to transition down jacket.
In order to break single-season products, seasonal restrictions, Bosideng launched in 2009 "Four Seasons products" strategy, and Yikangnisi (China) joint venture company set up to provide 80 million dollar loan for the development of leisure clothing brand Rocawear brand Bosideng has a 78% interest. Bosideng side said that many mergers and acquisitions in the domestic apparel business and brand, completely changed the original product only do single-season mode, open the four seasons of the pattern into a wide range of integrated garment enterprises. Therefore, while this year Bosideng Men, casual wear and down 3 Pavilion exhibitors. Down the world's largest-selling Bosideng currently creating a new fashion for men, this exhibition includes Bosideng MEN'S, casual wear and Bingjie snow flying down jacket. Bosideng high Tak Hong Holdings Ltd chairman, said in CHIC2010 on Bosideng won a total of more than 1600 square meters of exhibition, the main appeal is the corporate brand image of the display. "Today, we are standing on the development of China's garment industry 'turning point', we use new ideas, new strategies to meet future challenges."
Push down the main second-tier brands is a diversified development company thinking. In the CHIC, as a down jacket Bosideng leading enterprises and Yalu flashed down the brand in the same time, heavy launch its new brand, Yalu main push "blue ice" and "freedom", the main push Bosideng "Bingjie."
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